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That’s Our Spinal Answer
Alternating colored segments on the magazine’s spine make WIRED recognizable on nearly any bookshelf. But to celebrate our 20th anniversary year, at the suggestion of...
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Japanese Comedy: So Funny, It Hurts
Much has been written about Japan’s gross national cool—the worldwide demand for the country’s fashion, cuisine, anime, manga, videogames, and consumer electronics. But less attention...
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Attack of the Mutant Pupfish
The way to save the Devils Hole pupfish, says evolutionary biologist Andy Martin, is to introduce genes from its cousin, the Ash Meadows Amargosa pupfish,...
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How James Dyson Makes the Ordinary Extraordinary
James Dyson leaps out of his chair like a restless child and picks up a big yellow-and-gray vacuum—one of several Dyson contraptions congregated around the...
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The Big McThink! How TED Became a Consumer Franchise
TED was one of the world's most elite gatherings. Then they franchised it to everyone, for free. How TEDx is flooding the globe with big...
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Death by a Billion Clicks
Best Buy ruled retail until it was knocked sideways by the Internet. Can it make a comeback, or is the big-box era officially over?
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They Cracked This 250-Year-Old Code, and Found a Secret Society Inside
For nearly 250 years, this book concealed the arcane rituals of an ancient order. But cracking the code only deepened the mystery.
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The Patent Problem
Without those assurances, there would arguably be no incentive to innovate; why invest money and effort on a breakthrough that anyone could then take and...