Brand Winners & Losers of 2012
What were the best and worst branding efforts of the year? From rebrandings to advertising, Inc. columnist Geoffrey James reveals his picks. Read more
What were the best and worst branding efforts of the year? From rebrandings to advertising, Inc. columnist Geoffrey James reveals his picks. Read more
Not all press is good press. Just ask McAfee. What should a company do when its leader, founder or endorser goes off the rails? Read more
What does your brand stand for? Probably a lot less than you think. Here's why you need to rethink it. Read more
We thought we had a great name and logo for our company. But we made three simple--and costly--mistakes. Read more
The world's top marketing guru explains how to innovate your sales and marketing. Read more
Does your LinkedIn profile make it look like you're hiding something? Five quick, essential updates. Read more
Unhappy employees? Customers not returning? You can change all of that in five simple steps. Read more
Marketers need to inject a bit of this into their efforts to catch the most customers. Read more
It's that time of year when people think about starting a new home-based business. Here's how to find the right legal structure and stay-out of trouble. Read more
Storytelling appeals to how the brain processes information. Here's five ways to make that work for your business. Read more
The recent election teaches important lessons about what really works in sales and marketing. Read more
JJ Ramberg, host of MSNBC's Your Business describes how one small business owner differentiated--and landed a new buyer. Watch video
You may be a great speaker. But do you know how to shine on the radio? Read more
New York City will host the 86th Annual Macy's Thanksgiving Day Parade this month. Here's a look at some of the companies that help keep the festivities marc... Read more
Josh Linkner, CEO of Detroit Venture Partners, says you should make your company known for one thing, or no one will remember you. Watch video
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