Brand Winners & Losers of 2012
What were the best and worst branding efforts of the year? From rebrandings to advertising, Inc. columnist Geoffrey James reveals his picks. Read more
Branding
When Company Leaders Go Astray
Not all press is good press. Just ask McAfee. What should a company do when its leader, founder or endorser goes off the rails? Read more
2 Simple Keys to Define Your Brand
What does your brand stand for? Probably a lot less than you think. Here's why you need to rethink it. Read more
How to Choose the Perfect Name for Your Company
We thought we had a great name and logo for our company. But we made three simple--and costly--mistakes. Read more
Seth Godin: 5 Ways to Grow Your Market
The world's top marketing guru explains how to innovate your sales and marketing. Read more
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Building a Brand
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Recent Branding Articles
5 Critical LinkedIn Optimizations That Take 5 Minutes or Less
Does your LinkedIn profile make it look like you're hiding something? Five quick, essential updates. Read more
5 Steps to Creating a Great Company Culture
Unhappy employees? Customers not returning? You can change all of that in five simple steps. Read more
No. 1 Marketing Mistake You're Making
Marketers need to inject a bit of this into their efforts to catch the most customers. Read more
5 Tips to Keep Your Home-Based Business Legal
It's that time of year when people think about starting a new home-based business. Here's how to find the right legal structure and stay-out of trouble. Read more
Tell Stories & You'll Boost Sales (Because of How Human Brains Are Wired)
Storytelling appeals to how the brain processes information. Here's five ways to make that work for your business. Read more
6 Sales Lessons From the Election
The recent election teaches important lessons about what really works in sales and marketing. Read more
JJ Ramberg: Promote Your Company Creatively 
JJ Ramberg, host of MSNBC's Your Business describes how one small business owner differentiated--and landed a new buyer. Watch video
How to Be a Great Radio Guest
You may be a great speaker. But do you know how to shine on the radio? Read more
Meet the Small Businesses Behind the Big Parade
New York City will host the 86th Annual Macy's Thanksgiving Day Parade this month. Here's a look at some of the companies that help keep the festivities marc... Read more
What Makes Your Company Distinctive?
Josh Linkner, CEO of Detroit Venture Partners, says you should make your company known for one thing, or no one will remember you. Watch video
