5 Tips to Keep Your Home-Based Business Legal
It's that time of year when people think about starting a new home-based business. Here's how to find the right legal structure and stay-out of trouble. Read more
It's that time of year when people think about starting a new home-based business. Here's how to find the right legal structure and stay-out of trouble. Read more
We thought we had a great name and logo for our company. But we made three simple--and costly--mistakes. Read more
Starting a business is surprisingly simple--you just need to take the first step. Here's how to get through the administrative hurdles faster than you think. Read more
A company name with a non-matching domain name may spell disaster for your business. Read more
Preparing to launch your start-up means more than simply making sure you have a viable product and potential customers. Here are five tips on how to prepare yourself to be a founder. Read more
Josh Linkner, CEO of Detroit Venture Partners, says you should make your company known for one thing, or no one will remember you. Watch video
What rights do you have when protecting your trademark internationally? You may be surprised. Read more
Alex Frias makes the case that marketing to your brand's Hispanic base requires an integrated, multi-year approach--not just a siloed campaign or two. Here's... Read more
Each week, 12 million people in 125 countries take Zumba Fitness classes. Here, co-founder Alberto Perlman talks about how he protects the company's trademark. Watch video
Your brand is the core of your marketing strategy. Jackie Yeaney of Red Hat shares her thoughts on how the brand fuels marketing investments that drive reven... Read more
Want explosive growth? Strategize like a world-renowned pool player. Read more
In a weird way, William Gilligan and Mike Ferneman figure, attention from lawyers means they have hit the big time. Read more
Public relations advice from serial entrepreneur and investor David Rose, and Scott Gerber, founder of the Young Entrepreneur Council. Watch video
Goldenberg's Peanut Chews have been a Philadelphia favorite since they were first made in 1917. But was new, flashy, packaging hurting sales? Read more
Tell your employees and customers about how you think and behave, your innate genetic strengths and preferences, and you'll see your brand loyalty grow. Read more
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