Study: Obama most popular world leader on Twitter
President Obama remains the most popular world leader on Twitter, according to a new report released this week.
The number of world leaders who are on Twitter almost doubled in 2012, according to the report from new-media consulting firm Digital Daya.
One new user in 2012 was U.K. Prime Minister David Cameron, who joined after some reluctance in October. Cameron did not make the survey’s list of the top 10 leaders on Twitter, ranked by their popularity.
The list reads:
1. Obama
2. Venezuela's President Hugo Chavez
3. Turkey's President Abdullah Gul
4. Jordan's Queen Rania
5. Russia's President Dmitry Medvedev
6. Brazil's President Dilma Rouseff
7. Argentina's President Cristina Fernandez de Kirchner
8. Colombia's President Juan Manuel Santos
9. Mexico's President Enrique Pena Nietoin
10. United Arab Emirates Prime Minister Sheikh Mohammed
A study of world leaders on Twitter released by Burson-Marsteller in July confirmed Obama's popularity on Twitter, but noted that Chavez, the second most popular leader on Twitter, has a much higher engagement rate with his followers. The study found that 99 Twitter accounts attributed to heads of state have never sent a single reply.
That study also reported that about 30 of the leaders studied appeared to do their own tweeting.