MARKET RESEARCH

Ask exactly what you want, and only what you want to ensure you are presenting an engaging experience and getting the right data without any biases.

Allow respondents to skip over individual questions or entire question blocks to maximize completion rates, increase data quality, and present an interactive and engaging experience.

Easily adjust the style and formatting of your questions and answer choices, just like you would in your everyday word processor.

The ability to easily include media in your survey opens up worlds of possibilities—test advertisements, present new products or ideas, and help respondents understand complex concepts.

Reduce bias and increase the accuracy of your research by randomizing your answer choices, questions, or even survey pages. If you can think of it, Qualtrics can randomize it.

Match your surveys to the look and feel of your brand. Use our quick start templates or build a survey design from scratch in our Look and Feel Editor that’s as easy to use as PowerPoint, but as powerful as a photoshopping tool.

Define the total number of required responses and automatically exclude extra respondents, turn off question blocks, or close the survey.

Require unique login credentials for each respondent and verify their information before giving access to specific sections.

Easily assign point values to responses in a survey; score anything from satisfaction to personality. Recode any response before or after you collect responses.

Send email alerts to anyone when time-sensitive information comes in (i.e., quotas, responses) to ensure you never miss key information and are able to react quickly when needed.

We make multi-language surveys convenient with side-by-side translation, automatic language detection, and over 40 languages to choose from.

With Qualtrics Salesforce Integration, you can trigger surveys off of Salesforce events and save survey response data into Salesforce to ensure insights get delivered to your CRM.

With one click, view your survey’s appearance on a desktop or mobile device, and even take your survey as if you were a respondent.

Share your surveys easily with your colleagues, but limit what they can see and do as needed.

Create different endings for respondents such as displaying a message, redirecting to a URL, or ending the survey early based on answers given.

Use content from external websites in your survey, including another website’s RSS feed. For example, you can pull in the top 10 headlines from a news site for a current events survey. You can even write your own web program and integrate it accordingly.

Prevent respondents from taking a survey more than once by placing a cookie on their browser when they submit a response. This is especially useful when you are offering an incentive or conducting a sensitive vote.

Qualtrics can generate a list of unique survey links and track which response belongs to each recipient, or use an anonymous link that doesn’t tie data to specific respondents. Anonymous links are particularly useful for employee surveys to ensure people feel comfortable giving feedback.