Learn with Google Webinars
Learn with Google helps our customers win moments that matter, enable better decisions, and constantly innovate. Interested in learning how to make the web work for your business? Register for an upcoming webinar, or view recorded webinars below. You can use the drop-down menus to narrow your interests.
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Live Webinars
Recorded Webinars
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Getting your Business on Google+
- Interested in getting closer to your customers by interacting with them in new ways? View the recording of our webinar hosted by Google+ experts to learn more about how you can bring your company and customers closer together using Google+ Your Business.
- Level: Intermediate
- Duration: 35 mins
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Agile, Outcomes Driven, Digital Advertising
- Acquisition Cost, Revenue, Net Profit, Micro-Conversions & Economic Value... concepts that form the foundation of any great digital marketing practice. In this presentation Avinash Kaushik (http://www.kaushik.net/avinash) outlines how embracing these concepts will help you revolutionize your digital existence. You'll also see links to download key reports and methodologies.
- Level: Intermediate
- Duration: 60 mins
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5 Tips to Start Marketing your Business with Video
- Marketing your business with video can increase awareness of what your business has to offer, help you establish and deepen relationships with your customers, and ultimately, drive sales. In this one-hour webcast, we'll cover five easy ways for you to get started on YouTube and with promoting your with Google AdWords for video.
- Level: Beginner
- Duration: 60 mins
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Introduction to the Google Display Network
- This webinar will provide an overview of the Google Display Network -- what it is and why it's effective. It will then walk through the steps to setting up a display campaign. We'll also cover a couple exciting new product launches that make campaign creation much simpler.
- Level: Beginner
- Duration: 60 mins
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Reaching Your Goals with Analytics
- Is your website performing as well as it could be? Do
you want to get more out of your digital marketing campaigns, including AdWords and
other digital media? This webinar will guide you in setting up and using Goals and
E-commerce in Google Analytics. Whatever your online business model--shopping,
lead-generation, or pure content--these tools will take you beyond standard
"pageview" metrics and deliver actionable insights into your buying cycle. We'll
also cover how to link your Google Analytics and AdWords accounts, plus a bonus
peek at additional powerful features that are unlocked once you've set up
Goals.
This webinar is geared towards Analytics users who are not yet using Goals or E-commerce, or who want a better understanding of how to use them. - Level: Intermediate
- Duration: 27 mins
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GoMo for Publishers
- This is a version of our popular "GoMo: Best Practices for Mobile Websites" webinar, with content specifically for web publishers. Mobile searches have grown 400% in the last two years but many businesses today still don't have mobile optimized sites. This session will walk you through the ten best practices for building a better mobile site so you can increase your viewership and maximize your monetization potential.
- Level: Intermediate
- Duration: 60 mins
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3 Tips to Get More out of your Video Advertising Campaigns
- You've set up your first video campaign and are getting good results -- but how can you get great results? In this one hour webcast, we'll cover the options you have to reach more customers through comprehensive targeting options, deepening the relationship with your customers by remarketing from video views, and how to use the call-to-action overlay to make customers an offer they can't refuse.
- Level: Intermediate
- Duration: 60 mins
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Getting Started with Google Analytics
- This webinar will cover the basics you need to know to
get started with Google Analytics. Topics will include:
* Which Analytics reports to use for the most common types of businesses (ecommerce, content publishing, and lead generation)
* Tagging your marketing campaigns and how to set up goals to measure success
* Tips and tricks to get the most out of your marketing efforts
- Level: Beginner
- Duration: 45 mins
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Building Blocks of Digital Attribution
- Are you interested in online attribution but not sure where to begin? This webinar will cover the basics of what attribution is and what it can do for your business, and we'll show you how to set up your Google AdWords and Google Analytics accounts to enable important attribution tools--Search Funnels and Multi-Channel Funnels.
- Level: Intermediate
- Duration: 45 mins
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GoMo: Mobilize your Site with Quick and Easy New Tools from Google & DudaMobile
- Did you know 80% of customers abandon a mobile site if
they have a bad experience? Businesses need to make sure they don't lose the
customers they worked so hard to attract just because they're on-the-go. An
important first step in attracting customers on-the-go is creating a
mobile-friendly website, which can sometimes be complicated and confusing. We’re
happy to announce that Google's GoMo and DudaMobile have joined forces to make it
even easier for small businesses to create a mobile-friendly website.
Reserve a seat at our webinar to learn more about how you can create a free mobile site using tools powered by Dudamobile! In our event, we'll cover:
1. Why mobile sites matter
2. Review Google's HowToGoMo.com resource
3. New: How to create free mobile sites for your small business directly from HowToGoMo.com, using a tool powered by DudaMobile
4. Examples and best practices for mobilizing your site using the free DudaMobile tool
- Level: Intermediate
- Duration: 45 mins
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Our Mobile Planet: Understanding U.S. Smartphone Consumers
- "Did you know that two-thirds of smartphone users
access the Internet at least once a day on their phones? And that 86% use their
phones while consuming other media?
Come learn about the latest findings from the “Understanding the U.S. Smartphone Consumer” report based on Google’s newest wave of Our Mobile Planet global research. Discover how smartphones are transforming core consumer behavior and the way we connect with others, stay informed, keep ourselves entertained, shop and navigate the world around us. Join us as we discuss implications for advertisers and strategies businesses can use to win the moments that matter with mobile.
" - Level: Beginner
- Duration: 60 mins
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Introducing Mobile Apps Inventory in AdWords
- Is mobile a big deal? There are more than a billion mobile web users who say it is. Now, AdWords makes it easy for you to extend your campaigns to reach users inside mobile apps. We'll review mobile-specific targeting, ad units, and reporting than enable you to optimize your ROI.
- Level: Intermediate
- Duration: 60 mins
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Get Local with ZIP Code Targeting to Increase Online and Offline Sales
- "Marketers are realizing that getting local can help
them optimize their online campaigns and increase traffic to their physical
locations to maximize their offline advertising strategies and to obtain better
ROIs from their local customers.
Please join us to discuss how getting local can help you achieve your online and offline marketing objectives, and how to actually set up and optimize AdWords campaigns at the ZIP code level.
You’ll learn how to use geographic data effectively in your reactive and always-on marketing strategies. Patrick Tedjamulia, Product Marketing Manager at Google, will lead a discussion on how advertisers “Get Local with ZIP Code Targeting to Increase Online and Offline Sales.” Aileen Tang, Senior Product Manager at Google, will offer tips for setting up, measuring and optimizing AdWords ZIP Code targeted campaigns. And you’ll walk away knowing how to get local to drive your business forward using AdWords. - Level: Intermediate
- Duration: 55 mins
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Search Attribution: Google AdWords Search Funnels
- This webinar is a part of our Attribution series.
We'll discuss how AdWords Search Funnels can show you the full conversion path and how different types of keywords may impact your conversion results. We'll take an in-depth look at the reports and discuss how to get the most out of Search Funnels to improve your campaign performance. - Level: Advanced
- Duration: 50 mins
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How to Use Google+ and Make Social Work for You
- Join one of our Google+ Global Sales Leads as he discusses best practices for getting your business up and running on Google+. Look forward to tips about setting up your page, engaging with your audience, hosting Hangouts, and enhancing your ads with Google+.
- Level: Beginner
- Duration: 40 mins
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Engaging US Hispanics with TrueView Video Advertising
- The fastest growing audience segment online is both savvy and engaged. YouTube’s TrueView offers advertisers the opportunity to truly interact with this audience by giving them the power of choice over the ads they want to view. Find out how!
- Level: Intermediate
- Duration: 40 mins
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Account Management Tools for Large Advertisers and Agencies
- Google offers a range of solutions to help advertisers
& agencies scalably manage and automate accounts and incorporate their own data
and business logic to make smarter decisions.
In this webinar, we will cover AdWords Editor, AdWords Scripts, AdWords API and DoubleClick Search. For each product we'll:
* Present a product overview
* Review common use cases
* Discuss requirements for adoption
This webinar is targeted to advertisers and agencies that manage large or multiple accounts and are looking for solutions to improve operational efficiency and data-driven decision making. - Level: Intermediate
- Duration: 60 mins
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Optimizing Your Video Ad Campaigns
- With YouTube's reach and ability to deliver content that people truly love, your brand's videos have the potential to reach millions of users and fans. And although it may seem like magic when things become popular or "go viral," there are concrete steps you can take to ensure your video campaign is living up to its potential. In this webinar, we'll review ways to optimize the content itself, as well as tactics to promote the content using complimentary ad campaigns.
- Level: Intermediate
- Duration: 45 mins
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The Practitioner's Guide to Driving Cost-Effective App Downloads with AdWords
- Join us as we learn about how to use the AdWords
toolkit to help promote your mobile apps. We'll cover:
*Creating an app promotion campaign in AdWords
*Setting up Android conversion tracking
*Optimizing via placement, new smartphone user & category targeting and Google Analytics for apps
*Conversion Optimizer
*App promotion ad formats
- Level: Intermediate
- Duration: 25 mins
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Multi-Channel Funnels: Attribution Across Channels
- Do you want to move beyond last-click measurement?
Multi-Channel Funnels in Google Analytics let you look at customer interactions
across different digital media and see how these channels work together to create
sales and conversions. We'll take an in-depth look at the reports and discuss how
to get the most out of Multi-Channels Funnels to improve your campaign
performance.
This webinar is a part of our Attribution webinar series.
- Level: Intermediate
- Duration: 55 mins
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Managing AdWords Accounts at Scale - Go Bigger, Faster with AdWords Scripts
- A key goal we have is to help you go bigger, faster by
providing technology that does the heavy lifting so that you can gain efficiency
and reach new users.
To help you make the most of these solutions, we'll be doing deep-dive webinars, reviewing new and little-known features and best practices for success.
This webinar will be on AdWords Scripts, a new tool which allows you to make changes to an AdWords account by writing simple JavaScript programs. We'll provide an overview of what can be accomplished with Scripts, walk through ways to customize pre-set Scripts, and show you how to write Scripts from scratch.
Today's webinar is intended for AdWords users who have some basic programming experience and are excited to take advantage of this new tool.
- Level: Advanced
- Duration: 56 mins
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Making the Most of Recent AdWords Updates
- Over the last few months, we've rolled out a number of
changes to AdWords that make it easier for you to reach customers in the moments
that matter with innovative ad formats and targeting enhancement, to make better
decisions with new reports and better data integration, and to more efficiently and
automatically manage your accounts.
Come hear from members of the AdWords product team, who will provide an overview of these changes, as well as tips on how to make the most of them. In addition, they'll save time at the end for Q&A and to hear your feedback.
- Level: Intermediate
- Duration: 53 mins
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Introducing Ad Verification with DoubleClick
- DoubleClick Verification offers advertisers and agencies a tool to monitor campaigns for brand safety and to provide further accountability from advertising partners for delivering on the terms of the online media buy. In this webinar, we will cover how to use verification in DoubleClick, including its unique benefits being built in to an ad serving system, and offer a view into future development of the feature.
- Level: Intermediate
- Duration: 30 mins
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TrueView Video Advertising Overview and Strategies
- TrueView Video Ads are a family of formats that give viewers choice and control over which advertisers' messages they want to see and when. Join us as we discuss TrueView case studies, how-to tips and tricks, and best practices, followed by live Q&A.
- Level: Beginner
- Duration: 47 mins
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Understanding your App Users with Google Analytics
- What happens once your users download your mobile app? Find out how you can measure usage of your app as if it were a website. The Google Analytics Mobile Apps Software Development Kits (SDKs) make it easy to measure success of your mobile apps. You can download the SDKs for both the Android and iOS application platforms. It's a simple way to understand which campaigns work.
- Level: Intermediate
- Duration: 47 mins
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Remarketing Series: Getting Started with Remarketing
- Learn how to keep conversations going with people who've already expressed interest in your products, and give them more reasons to "buy now." In this webinar, you’ll learn how to expand your campaigns using Remarketing to reach customers–after they've left your website–with messaging on the other sites they visit.
- Level: Beginner
- Duration: 56 mins
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Google Shopping: Holiday Bidding Strategies (Hangout on Air)
- What you used to know as Product Search in the U.S.
has just transitioned to a new commercial experience, based on Product Listing Ads,
called "Google Shopping." We are making it easier for retailers of all sizes to
compete and acquire customers more efficiently.
In this session you'll hear about pertinent best practices for succeeding in the new Google Shopping experience. We'll cover campaign structures and bidding strategies -- from simple to advanced -- with a special focus on holiday products and promotions. We'll share retailer success stories. And, we'll take a quick look at upcoming features.
- Level: Intermediate
- Duration: 48 mins
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Hangout on Air with "Google+ for Business" Author Chris Brogan
- Join author Chris Brogan for a Learn with Google
Hangout on Air. Chris will cover tactics for successful social media marketing from
his new book “Google+ for Business: How Google's Social Network Changes
Everything.”
Join us for this discussion on how to engage customers with social media and use Google+ to run successful marketing programs. Learn Chris’s recipes for how to grow and engage your Google+ community to build your brand and drive your business.
- Level: Intermediate
- Duration: 55 mins
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TrueView Video Advertising for Agencies
- TrueView Video Ads are a family of formats that give viewers choice and control over which advertisers' messages they want to see and when. Join us as we discuss TrueView and specific tools for SEM, Creative, and Media Agencies.
- Level: Intermediate
- Duration: 55 mins
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Social Media Best Practices for a Successful Holiday Season
- There’s no better time to engage with your social media audience than the holiday season. If you’re behind on planning your holiday social strategy (Thanksgiving, Black Friday, and Cyber Monday are just weeks away!), we’ve got you covered with ten proven, holiday-themed social media strategies that will ignite holiday cheer while converting fans and followers of your brand into an engaged audience.
- Level: Intermediate
- Duration: 54 mins
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YouTube Analytics for Advertisers
- YouTube Analytics shows what your audience likes (and doesn't). Use what you learn to tune up your videos so they have the greatest impact with the customers you want most. Join us as we discuss YouTube Analytics from an advertiser's perspective.
- Level: Intermediate
- Duration: 50 mins
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Unlocking Real-Time Insights with Google Consumer Surveys
- Google Consumer Surveys is a fast, accurate, and affordable way to do quantitative market research online. Join us to learn about this innovative approach to online research and how it can quickly be used to make business decisions
- Level: Beginner
- Duration: 41 mins
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How to Kick-Start Social with Google+
- Join social media power influencer Lynette Young for a
look at ways your business can kick start its presence on Google+. Hear
best-in-class examples of businesses embracing Google+ and learn about the features
you can use to engage with customers.
Lynette Young is a digital media specialist helping entrepreneurs and businesses put social ideas into action. She is the founder of Women of Google+ and CEO of Purple Stripe Productions. With over 1.4 million followers, she is one of the 50 Most Followed Women on Google+.
- Level: Beginner
- Duration: 34 mins
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Optimizing Display Campaigns
- Whether you're new to display advertising or a seasoned vet who could use from fresh pointers, this webinar will get you up to speed on the best tips, tricks, and tools to optimize your Google Display Network campaigns.
- Level: Intermediate
- Duration: 51 mins
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Remarketing Series: Getting Started with Remarketing on YouTube
- Learn how you can maximize relationships with people who have watched your videos or subscribe to your YouTube channel. We'll show you how to use Remarketing to reach millions of viewers on YouTube and video partner sites based on their past interactions with your content. You'll also learn how to link YouTube and AdWords accounts to automatically customize your remarketing messaging and capture the attention of viewers most likely to buy your products. This Remarketing feature has been created just for YouTube – so you reach the right audiences at the best times.
- Level: Beginner
- Duration: 50 mins
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Optimizing TrueView Video Ad Campaigns
- TrueView Video Ads are a family of formats that give viewers choice and control over which advertisers' messages they want to see and when. This webinar provides an overview of campaign optimization best practices and creative optimization best practices, highlighting the tools within AdWords for video and YouTube Analytics that can help you the most.
- Level: Intermediate
- Duration: 30 mins
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Better Together: Combining Targeting Strategies in Display
- In June 2012, Google commissioned Forrester Consulting to evaluate the perceptions and buying practices of interactive marketers with respect to display-based contextual and audience (e.g. behavioral, demographic, retargeting) targeting. This webinar will walk through the different types of display targeting, industry perceptions and a brief overview of GDN targeting solutions.
- Level: Intermediate
- Duration: 58 mins
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Managing AdWords Accounts at Scale - Go Bigger, Faster with AdWords Editor
- A key goal we have is to help you go bigger, faster by
providing technology that do the heavy lifting so that you can gain efficiency and
reach new users.
To help you make the most of these solutions, we'll be doing deep dive webinars, reviewing new and little known features and best practices for success, starting with AdWords Editor.
This webinar is intended for current AdWords Editor users who are looking for a product refresher, as well as tips for making the most of new features released in version 9.8.1.
For AdWords Editor help, visit: http://support.google.com/adwords/bin/answer.py?hl=en&answer=47767 - Level: Intermediate
- Duration: 46 mins
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Best Practices: US Hispanic Search Marketing
- US Hispanics are very active information seekers.
Bilingual and bicultural tendencies make them a very appealing audience to target
through search platforms. Learn about account basics, lifestyle targeting, basic
translation traps, cultural nuances best practices and getting started.
This training is recommended to help day-to-day account teams, campaign managers, and strategic thinkers enter, expand and optimize their online Hispanic search presence. - Level: Beginner
- Duration: 54 minutes
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The Importance of Search Advertising
- I search, you search, your customers search. Search is a big deal! In fact, there are 18.2 billion searches daily. Learn more about the importance of including Search in your marketing campaigns. Understand the implications of leaving it out. Get armed with the best practices and research that will allow you to create a strong, integrated strategy with Search as a key part of your media mix.
- Level: Beginner
- Duration: 48 mins
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Social that Adds Up: Performance and Measurement
- Join us for our webinar on how we can make better decisions based on performance metrics of social networks using Google Analytics social reports. In this webinar we'll go beyond the current social metrics of followers, +1's, likes and others, to see the true impact your social media is making on your brand's bottom line. You'll learn how social media can actually influence other media performance and drive conversions. Start measuring the value you're creating through your social media campaigns!
- Level: Intermediate
- Duration: 55 mins
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Supercharge your Social Media Initiatives with Video
- Video is one of the most engaging content formats on the web. On YouTube alone, users watch more than 4 billion hours of video a month. Considering that approximately 1 in every 6 minutes online is spent on a social network, there is a huge opportunity for marketers to capture the attention and engagement of social media users by incorporating video into their social media branding tactics. Join us to learn about all the ways video can be incorporated into a successful social strategy, including a selection of example spotlights from some of the most entertaining brands in social.
- Level: Intermediate
- Duration: 60 mins
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Remarketing Series: Getting Started with the New Remarketing Tag
- Remarketing on the Google Display Network is seamless when you use our new Remarketing Tag. In this webinar, we’ll show you how this intelligent pixel technology helps you reach consumers based on their prior activity on your site.
- Level: Intermediate
- Duration: 63 mins
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Make the Screen Pass: Your Super Bowl Marketer Briefing
- As the players battle it out on the field February 3,
U.S. viewers will multi-task, watching the game on television and also going online
more than ever before. Consumers will turn to their smartphones and tablets to look
up players, halftime show performers and their favorite Super Bowl commercials. In
fact, last year around 41% of searches related to Super Bowl ads that were made
during the game came from mobile devices, up from 25% for the same time the day
prior.
During arguably the largest single earned media opportunity of the year, how can you align with the new multiscreen viewer behavior to stand out from the crowd of commercials, maximize video viewing and drive leads to jump-start your sales goals for the year?
Please join us as we share:
- New tablet user behavior research
- Insight into Super Bowl viewer behavior, which differs by day and across digital platforms
-Strategies for seeding your commercial digitally
- Tools to quantify views to help prove the full value of your TV and digital investment
- Level: Beginner
- Duration: 58 mins
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Google+ for Publishers: Grow and Engage your Audience with Google+
- Join us for a discussion on how social media is impacting online publishers and how Google thinks about social. We'll also cover how you can grow and engage your audience with Google+ using Google+ pages, the +1 button, Hangouts, and Authorship.
- Level: Beginner
- Duration: 33 mins
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Getting Started with Google Tag Manager
- Want to focus on marketing instead of marketing technology? Google Tag Manager is a free tool that makes it easy for marketers to add and update website tags -- including conversion tracking, site analytics, remarketing, and more—with just a few clicks, and without bugging the IT folks. It gives marketers greater flexibility, and lets webmasters relax and focus on other important tasks. Join us for an introductory webinar on how to get started with Google Tag Manager.
- Level: Intermediate
- Duration: 35 mins
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Remarketing Series: Getting Started with Similar Audiences
- Learn how to find new customers reach audiences who share the same characteristics as your existing customers – people most likely to buy your products and services. We'll show you how to connect with audiences whose shopping behaviors mirror those of your best customers with this advanced – but easy to use – targeting feature.
- Level: Intermediate
- Duration: 54 mins
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Navigating Google's Mobile Ads Ecosystem for Publishers
- Ever wonder who the buyers are in Google's mobile ads ecosystem and how their ads reach your inventory? Join us to learn the inner workings of Google's mobile ads ecosystem, including an overview of Google demand sources and the different channels advertisers can use buy your mobile inventory.
- Level: Intermediate
- Duration: 37 mins
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Capturing the Full Value of Mobile with Click-to-Call and Google Forwarding Numbers
- Join us to discover best practices for the latest call-generating mobile ad innovations including Click-to-Call and Call Metrics. This webinar will stress the importance of measuring the new conversion types that have been created with the advent of mobile advertising and help you measure mobile in a new way.
- Level: Intermediate
- Duration: 53 mins
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Building a Digital Brand with Google+
- We've seen many brands engage with Google+ users, in fact, brands created over 1 million pages in just a few months. Google+ is a fresh canvas for building and strengthening your digital brand and ties into all the marketing you already do with Google. From launching a new product using Google+ pages to engaging with your community of enthusiasts over Hangouts, join us for a look at ways your company can build its brand using social.
- Level: Intermediate
- Duration: 45 mins
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Remarketing Series: Remarketing with Google Analytics
- Remarketing with Google Analytics lets you tap into valuable Google Analytics insights about your website visitors who show an interest in your products and services -- for example, visitors who spend time viewing specific pages or who put items in their shopping cart. Once you’ve identified your target audience, you can run ads across the Google Display Network (GDN) that are tailored to that audience. Take advantage of your existing Google Analytics tags and easily create and edit sophisticated lists using Google Analytics segmentation capabilities. Join us to learn how to use the tool, including in-depth examples on how to build remarketing lists.
- Level: Intermediate
- Duration: 60 mins
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