MARKETING STORIES
FROM BtoB's NEWSLETTERS
Lisa Arthur, CMO, Aprimo"The explosion of new channels provides a wealth of new information to better understand customers. But the other side of the coin is that customers now want to be reached in a wide variety of ways.
December 12, 2012
Lantronix Inc. is a 23-year-old manufacturer of devices that allow companies to remotely network and manage over the Internet such electronic equipment as vending machines, thermostats, retail terminals and ATMs.
December 12, 2012
OTHER MARKETING STORIES
STORIES FROM THE CURRENT ISSUE OF BtoB
OTHER CURRENT STORIES
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| Kathy Button Bell, VP-CMO, Emerson Electric Co., discusses her forthcoming BMA vice chairmanship. She also talks about what she got out of the 2012 conference.WATCH NOW |
VIEWS AND OPINIONS
John Obrecht
As I set out to write this column more than a week ago, I planned to focus on a series of positive signs as marketers look ahead to 2013. Indeed, there were many from which to choose.
November 05, 2012
Tom Nightingale
It is the apex of America's quadrennial political season. Like most of you, it is impossible for me not to observe the election through a marketing lens. The similarities between a presidential candidate and a brand are numerous, but is it always an apt comparison?
November 05, 2012
Kevin Cox
The true challenge of Big Data is not that it's “big” per se, but that its scope encompasses so many possibilities that marketers can find themselves faced with a form of writer's block—staring into the endless depths of 0s and 1s, wondering where to start and what value lurks in...
November 05, 2012
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| SPECIAL REPORT |
Marketing automation deployment within large enterprises—and often down to the midsize-company level—is increasingly providing marketers with the ability to capture customers' “digital body language” to inform lead scoring, nurturing and conversions.
November 05, 2012
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| NEW CHANNELS |
Back in my days as an editor, one memorable management meeting addressed the question of how to take advantage of a big advertising opportunity. A sales rep suggested that we could publish a bonus issue with the advertiser as the sole sponsor.
November 05, 2012
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Read the most popular stories on BtoB's site for the past seven days.
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