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Ad Age Insights
Hispanic Fact Pack 2012
Ad Age's ninth annual guide to Hispanic marketing and media
July 22nd, 2012
By Ad Age's Data Center52 pages
Ad Age's ninth annual Hispanic Fact Pack includes data about marketers' 2011 ad spending; demographic trends; rankings of top media properties in TV, radio, magazine, newspaper, internet and social networks; and rankings of Hispanic ad and media agencies. This digital edition is available for $29; the free download period ends Aug. 22.
Hispanics account for about 16% of the U.S. population, and 25% of children under age five. Families are achieving the American dream; nearly 45% of Hispanic households own their homes. Marketers and media recognize the opportunity. Hispanic media continued to outperform general-market media in 2011 revenue growth.
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