Skift

Kayak started the direct-booking trend among travel metasearch sites, but now CEO Steve Hafner says improvements have been made on partner sites so direct booking is no longer a priority and can hurt, rather than help, turning lookers into bookers. Have the conditions really changed or is this Priceline Group-speak?

— Dennis Schaal

At the core of Marriott’s massive growth and marketing push is an attempt to evolve its hotel product to match guests’ evolving expectations and not get left behind.

— Samantha Shankman

In order to stay competitive, hotels need to shift away from marketing that only highlights themselves and focus on strategies that put guests first.

— Revinate

SkiftJobs is our new job board for marketing, strategy, and tech jobs across all sectors in travel.

— Rafat Ali

The most popular travel videos aren’t necessarily about “travel,” they simply inspire viewers to explore the world to its fullest.

— Jason Clampet

Understand the shifting digital demands and circumstances of the business traveler, and how that affects travel brands and travel management companies. Get the report.

— Rafat Ali