Jonathan Boho

Jonathan Boho

@jboho

Lead - UI/UX Design Team at Digital First Media

Denver, Colorado · http://www.jonathanboho.com

Tweets

Hey! Sorry we couldn't meet up but I'm glad you and Amanda got to spend some time together. Hope all is well!

The researcher's lament: People don't want to be confused by the facts. Solution: Teach those people how to do research.

It's not how hard you try, it's how much. Failure IS an option, as long as you do it quickly and move on.

Takeaways : 90 percent of your site's content might just be crap. And it's costing you CASH MONEY. Cut mercilessly.

Takeaways : Pushing for change in organizations makes enemies. Thus: actual data > your dumb "gut feeling."

Takeaways : Booger on the right way to design : "Go that way, really fast. If something gets in your way, turn."

sorry just saw this! He showed some a/b examples and didn't refer to a study. A Sims conversation page was one example.

Nice exercise: Gather stakeholders in a room and force them to visualize user wants and needs en masse.

Fun fact: more people are killed by hippos than lions in Africa. The metaphor? Hippos = senior managers.

Seems counterintuitive, but actually makes sense: Deleting 90 percent of a website increases sales/conversion rates 100 percent.

Well, i wouldnt have thought to do it, but ... RT : Artist turns dead cat into remote controlled helicopter

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