Bushmaster's Shockingly Awful "Man Card" Campaign
The company that produces the semiautomatic rifle used in the Newtown, CT, shootings is currently running an online campaign based around virtual cards that “prove” the bearer's manliness. One specifically talks about how unmanly it is to be afraid of elementary-school kids. posted
1. This is the "Man Card" landing page on Bushmaster.com
Please go see if for yourself here.
2. The landing page shows you various cards that have been "revoked." Like this one for Colin F., who is apparently just unmanly.
3. You can get your very own man card, if you are manly enough.
4. There's a difficult test ahead. Will you pass?
5. Think carefully.
6. Wouldn't want to get this one wrong, bro.
7. Almost there!
8. Now comes the social media!
9. You can also "revoke" someone's man card.
10. You do this by filling out a form and sending the revocation notice to them. You can choose several different reasons.
One of which is that your friend is afraid of 5th graders.
11. You can also browse the "revoked" cards. Like this one for Bushmaster:
12. And these for an "Adam L.":
14. This ad for the campaign is making the rounds on Twitter.
Facebook Conversations
12 Responses So Far
- BuzzOU153 thinks Bushmaster's Shockingly Awful &qu... is Trashy
- jayayenenwhy thinks Bushmaster's Shockingly Awful &qu... is Fail
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- mikew41 Bushmaster's Shockingly Awful &qu... and thinks it’s Ew, Trashy & WTF
- mollya3 thinks Bushmaster's Shockingly Awful &qu... is Fail
- LANWODD thinks Bushmaster's Shockingly Awful &qu... is Fail
- melissam51 thinks Bushmaster's Shockingly Awful &qu... is Fail
- samb19 thinks Bushmaster's Shockingly Awful &qu... is Fail
- ddgomes thinks Bushmaster's Shockingly Awful &qu... is OMG, WTF & Ew
- camillek3 thinks Bushmaster's Shockingly Awful &qu... is Fail, Ew & Trashy
- Shinythings thinks Bushmaster's Shockingly Awful &qu... is Fail & Trashy
- Ariana Alonso thinks Bushmaster's Shockingly Awful &qu... is Trashy
- ChibiSarah9788 thinks Bushmaster's Shockingly Awful &qu... is Trashy & Fail
- sabinab thinks Bushmaster's Shockingly Awful &qu... is Ew, Trashy & Fail
- ashkhan thinks Bushmaster's Shockingly Awful &qu... is Trashy & Fail
- PsychedelicSoulPizza Bushmaster's Shockingly Awful &qu... and thinks it’s Ew, Fail & Trashy
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Yes, that was not on their site the following day. (I was on their website) So quit f***ing twisting stories. You pathetic Scott Lamb
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- taylorhb thinks Bushmaster's Shockingly Awful &qu... is Trashy & Fail
- nancyaw thinks Bushmaster's Shockingly Awful &qu... is Fail
- benr11 thinks Bushmaster's Shockingly Awful &qu... is Fail
- shinaka thinks Bushmaster's Shockingly Awful &qu... is Fail
- kainoar thinks Bushmaster's Shockingly Awful &qu... is Trashy & Fail
- Gracers thinks Bushmaster's Shockingly Awful &qu... is Fail
- MsSkeet thinks Bushmaster's Shockingly Awful &qu... is Fail
- Beck thinks Bushmaster's Shockingly Awful &qu... is Old
- barbaraw9 thinks Bushmaster's Shockingly Awful &qu... is Fail
- Andrew Gauthier Bushmaster's Shockingly Awful &qu... and thinks it’s WTF
- Timothy W. thinks Bushmaster's Shockingly Awful &qu... is Trashy, Fail & WTF
- alekt Bushmaster's Shockingly Awful &qu...
- HarryShuldman Bushmaster's Shockingly Awful &qu... and thinks it’s Trashy, LOL & Fail
- bloom Bushmaster's Shockingly Awful &qu...
- nat82 Bushmaster's Shockingly Awful &qu... and thinks it’s Fail & Trashy
- amandaj8 thinks Bushmaster's Shockingly Awful &qu... is Fail & WTF
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Oh, and the fact that they took a campaign that has been around for over a year off their site following the shooting doesn't make them “cowards” it makes them respectful.
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A simple google search tells me that this advertising campaign started at least a year and a month ago. While I'm far from a gun nut (never owned a gun in the 29 years I've been alive) this article is clearly a pathetic, thinly veiled attack at anything YOU don't like. Your selective research makes you no better than those you hate on. Try again
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- cmonster11 Bushmaster's Shockingly Awful &qu... and thinks it’s Trashy & Fail
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- kathyl5 thinks Bushmaster's Shockingly Awful &qu... is Fail
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Am I supposed to be offended by this ad campaign or something? Maybe I'm just missing something.
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- Alex Klarich thinks Bushmaster's Shockingly Awful &qu... is Ew & WTF
- Em0987654321 thinks Bushmaster's Shockingly Awful &qu... is WTF, Fail & Trashy
- MoniMoLove thinks Bushmaster's Shockingly Awful &qu... is Fail
- blackmamba79 thinks Bushmaster's Shockingly Awful &qu... is Trashy & Fail
- astridf thinks Bushmaster's Shockingly Awful &qu... is Fail
- DylanByth thinks Bushmaster's Shockingly Awful &qu... is Fail & Trashy
- brendan2 thinks Bushmaster's Shockingly Awful &qu... is Trashy & Fail
- angrybentobox thinks Bushmaster's Shockingly Awful &qu... is Fail
- tobyyoung63 thinks Bushmaster's Shockingly Awful &qu... is WTF, Trashy & Fail
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Unless I'm out of date, no semiautomatic rifle was used, but two handguns were.
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You are “out of date.” “In recent days, authorities have established that Adam Lanza shot open an entrance into Newtown's Sandy Hook Elementary School. He fired multiple magazines — each one with 30 bullets — from a Bushmaster AR-15 rifle to kill six adults and 20 children from two classrooms. Each victim was shot multiple times before Lanza used a handgun to kill himself.” http://www.cnn.com/2012/12/17/us/connecticut-school-shooting/index.html
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- jjz thinks Bushmaster's Shockingly Awful &qu... is Fail & Trashy
- erikarichardd thinks Bushmaster's Shockingly Awful &qu... is Geeky, Trashy & Fail
- rebrane thinks Bushmaster's Shockingly Awful &qu... is Trashy
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Go ahead, gun nuts. Tell me your paranoia over losing your precious guns isn't thinly-veiled castration anxiety. Because everything I have ever seen indicates otherwise.
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- suziegk thinks Bushmaster's Shockingly Awful &qu... is Trashy & OMG
- amandaf20 Bushmaster's Shockingly Awful &qu... and thinks it’s Fail & WTF
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Mine is actually two kitties. :) Candles are my external light. Don't know what that middle thing is.
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In an obvious attempt to reverse course on this disaster of an ad campaign, the first card you now land on is “Lanza L Is A Coward”
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