paidContent - The economics of digital content

Aereo, a TV-on-the-go service that relies on small antennas, is getting a lot of legal attention. The bigger story should be how it is using economic breakthroughs in computing to offer a new form of TV. Read More »

Netflix doesn’t just want to compete with traditional pay TV networks like HBO, Showtime and Starz – it wants to change television forever. The company envisions a future for TV in which old-fashioned things like ratings, schedule and recaps simply don’t matter anymore. Read More »

Shutterstock/Vladimir Melnikov

A growing crop of vendors is trying to provide rental access to multiple ebooks for a monthly subscription, just like Spotify and Netflix. But what are the numbers that lay behind the idea’s success or failure? Read More »

More Must Reads

The Daily should never have been shut down — it just needed to be fixed. That’s what I wanted to do. Read More »

Pop Secret just launched a year-long marketing campaign that will include apps meant to help people get more value out of services like Netflix, and have more fun with movie night at home. The reason? Orville Redenbacher’s has a tight grip on the theater popcorn biz. Read More »

Display ads such as “lose your belly” and “professors hate him” are discrediting the familiar model of online advertising which is based on slapping banner ads on websites. Now, one company has a solution to keep the same ad format — but replace the crummy content. Read More »

Amazon’s “Breakthrough Novel Award,” now in its sixth year, is being revamped for 2013: Rather than being published by big-six publisher Penguin and getting a $15,000 advance, the winner will get a contract with Amazon Publishing and a $50,000 advance. Read More »

U.K. literary agency Curtis Brown will publish over 200 titles exclusively through Amazon in a program designed to break U.K. authors into the U.S. market. Curtis Brown is working with Amazon “White Glove,” a little-known service aimed at literary agents. Read More »

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