Public Relations
Good Crisis Management Means Getting Your Hands Dirty
Keep leadership involved for crisis management success Organizations frequently bring in outside crisis management professionals in time of trouble, but just because you’ve hired someone to lead your efforts doesn’t... read more
Daily PR or Formal PR
1I really believe that Public Relations (PR) is changing and it’s changing in a big way. Daily Every day, companies are trying to establish some type of PR. Company blogs... read more
Use Music to Cut Through the Publicity Noise
When you’re compiling your marketing or promo material, my guess is that finding some great music isn’t at the top of your to-do list. I’m a composer myself, and I... read more
PR – A Great Thing, but Not a Miracle Worker
1It’s a funny thing about PR…sometimes it’s viewed like other professions that people have a love/hate relationship with – like law enforcement, insurance providers, lawyers. Or like those that people... read more
Crisis at St. Louis U
Leaked letter reignites reputation management crisis St. Louis University is facing a serious crisis, and to say that it’s not weathering the storm well would be an understatement. Early this... read more
Just Say (or Write) It: The Best Quotes Sound Normal
When some writers begin to craft a speech, a statement on behalf of an organization, or a quote from an executive for a news release, they must suddenly forget they’re... read more
Don’t Spit Your PR Effort Into The Wind
Monday was a snow day across the Ottawa region, or, to be more precise, an ice rain day. That left tens of thousands of kids with a bonus day off... read more
6 Tips for Pitching Your Startup to the Media
If you’re starting a business, one of the top ways to get the word out about your product or service is through traditional and nontraditional media. Press releases, articles in... read more
The Internet is Changing the PR Industry
Something really interesting is happening to the PR industry because of the Internet. This thing called technology has completely flipped the industry on its head. So much so, in fact,... read more
What the Month of December Can Teach Us About Culture
My post today has been prompted by a discussion that can be observed every year exactly at the same time: what do you have to write on your “end of... read more
Why Journalists Get Cranky About PR
I debated whether to write this post and actually decided to take a pass on it. Then, the same mass blast came to me a second time and prompted the... read more
Playing the Long Game in Media Relations
Earlier this month, we placed a feature story in the Washington Business Journal about Vetcorps Landscaping, a company founded by a pair of United States Navy veterans who struggled to... read more
How To Manage Negative Publicity
It’s hard to predict, and even harder to handle appropriately. It may come in the form of a Google Alert, a phone call inviting comment, or an email from a... read more
Los Angeles Lakers Provde Adage: Write An Honest Press Release And Not Lying Hype
IF ONLY! These are two words you do not want catching up with you, and catch up they will. That is: If you willingly and gladly present lies to the... read more
Walmart’s iPad Abuse Crisis
Ugly employee actions create reputation management crisis for retailer We’ve seen a growing number of YouTube-based crises created not by the actions organizations themselves, but those of employees. Domino’s was... read more
