Marketing
Using Small Words: An Exercise From ‘The Impact Equation’
I just finished reading Chris Brogan and Julian Smith’s new book “The Impact Equation”. Now I’m not going to go into a big review here since I already did that... read more
Marketing Qualified Leads Versus Sales Qualified Leads: Keep Leads Moving
When you think about Marketing Qualified Leads versus Sales Qualified Leads, what differentiates the two? What could inbound marketers learn by looking more closely at both sales processes and sales... read more
3 Reasons Why Mass Marketing Hype Failed to Attract Gen Y Customers
Mass advertising will NEVER work today Today, mass marketing is no longer the hype of the town; however, some marketers still believe that hitting on the masses will win them... read more
The Great American Coffee Phenomenon: How and Why We Buy Into It
I see it, I hear it, I smell it. It’s everywhere. 7 a.m. hits and the world pours itself a mug of the potent wake-up fuel. They dress it with... read more
Sentiment Analysis: What Do Your Customers Think of Your Business?
One of the first things I’ll do before even meeting with a prospective client is a little bit of homework. One of the things I’ll do is a quick sentiment... read more
4 Tips for Managing a Marketing-Lead Qualification Team
Lead quality is a central issue in any organization. While there are many strategies for improving lead quality, few Marketing departments look to telemarketing to improve the quality of their... read more
3 Ways to Market Your Small Business With Less Cash
Small business owners have always had to market their businesses on a budget. And it is just getting harder. Since 2007, restrictions have been tighter than ever due to industry-wide... read more
SAS vs SPSS: Pick One and Forever Hold Your Peace
Any serious researcher will fight you to the death to convince you that their favourite stats program is THE best stats program. But, there are good and bad things about... read more
Marketing Concepts: Outcomes, Results And More
In the past few weeks I’ve had a ton of conversations about the marketing concepts around features and the outcomes and results people get from my client’s products and services.... read more
When Sales and Marketing Attribution Goes Wrong
Striving for greater efficiency with their sales and marketing dollars, organizations are always trying to draw a firm link between a dollar of spending and the corresponding dollar(s) of revenue.... read more
5 Daily Activities For Inbound Marketing Success
1There never seems to be enough time in the day. You know you need to spend some time managing your company’s Inbound Marketing strategy – and it does take time –... read more
Inbound Marketing Impact: the First Few Seconds of Landing
First Impressions When we as owners and marketers have done all that hard work to get visitors to our website, we don’t want to lose them before we can convince them... read more
