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Mission-driven products appeal to consumers
November 29, 2012, 4:00 PM
More products that appeal to consumers’ philanthropic side have been appearing on retailers’ shelves lately. Companies like Project 7 make their missions plain on the side of their containers. Each can of Project 7 coffee sold provides assistance to a non-profit cause: offering meals for the hungry, shelter for orphans, medical treatment, help for war-torn regions, schooling, clean water, and tree plantings.
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