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BtoBLOG: TODAY'S POST
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Posted by:
George Stenitzer, VP-marketing and corporate communications, Tellabs
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FEATURES
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Each issue of CMO Close-up features an interview with a CMO, as well as other marketing executives answering that issue's "Big Question."
This week's feature:
CMO Close-Up with Jamie DePeau, Senior VP-CMO, Lincoln Financial Group
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B2B EMAIL MARKETING
What's the right amount of content for b2b emails?
Majda Anwar, Revenue Engineer, Pedowitz Group
December 6, 2012 - 6:01 am EDT
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RELATED RESEARCH
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Email marketing is considered the workhorse of b-to-b marketing. Social media marketing may be all the rage, but email remains the bedrock of customer communications, transactional messages, and lead generation, despite being virtually a legacy channel.
But how are b-to-b marketers using e-mail? As prospects are increasingly bombarded by e-mails, have marketers changed their tactics in order to break through? This report takes a hard look at these questions along with the key performance metrics, budgets, and industry trends. LEARN MORE |
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Your job as a b2b marketer is to gauge the right amount of content for your target audience. Within the email channel, you have fractions of a second to engage your lead to open your email. Once opened, according to MarketingSherpa research, you now have 15 to 20 seconds to convince your lead to click through. How can you overcome these odds? Simple—provide concise, personalized content that is easily read at a glance. The following tips will help keep your content stay targeted and engaging to increase your email conversions: Majda Anwar is a revenue engineer for revenue marketing agency, Pedowitz Group. She can be reached at majda@pedowitzgroup.com.
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