Facing an onslaught of TV and radio ads, candidate Bridget McCormack spent 51% of her ad budget on Facebook in the final five days.
For this political ad guy, being called up to move to Boston for four months, seven days a week to work for the Romney for President campaign was like "getting called up to the Yankees as they're heading into the World Series."
The Romney camp hopes its files will be valuable source of information, showing the party what worked and what didn't.
Last week I asked you to spot the subject line that did not come from the Obama campaign's voluminous emails. Today we have a winner.
Obama and others push for regulations on some of the very tactics they use to get elected.
CEO's discussion of costs of Obamacare could have been a hero moment, rather than demagoguery.
Reality for restaurant industry is PR minefield as it considers cutting employee hours, increasing prices.
Big Tent contributors debate whether ad industry will note the 'demographic shellacking' the GOP took this election?
To grab viewer attention, "Too Small to Fail" ad depicts drowning child.
Retailer facing criticism for Trump's political antics, but says marketing has nothing to do with politics.
Stephen Colbert's lawyer helps him find a solution for $800,000 in leftover super PAC money.
"Totally disappointed, man," Mr. Hartsburg told Politico about his Romney/Ryan face tattoo. "I'm the guy who has egg all over his face, but instead of egg, it's a big Romney/Ryan tattoo. It's there for life."
To commemorate the winning team's deeply annoying and devilishly effective email marketing strategy, I present to you a short list of some of my favorite Obama-Biden campaign email subject lines -- with a twist.
Here's what the data-fueled race to Pennsylvania Avenue can teach marketers on Madison Avenue.
If ABC can get a prime-time hit with a show like "Modern Family," maybe it's time to move on.
Why wouldn't we expect to have the same level of scrutiny brought to bear on political ads as there are on, say, an ad for toothpaste or frozen peas?
Tuesday's presidential election all but hijacked Twitter's top trends this week.
Designer Al Rotches on cranking out web units for the president's re-election campaign.
With help of super PACs, Republicans outspent Democrats, but targeting and message control won the day.
Fox News got more total viewers in prime time, but CNN led for the night from 7 p.m. through 2 a.m., when President Obama gave his victory speech.
Market, media, demographics and agencies
