| People QuickFacts | Madison | Wisconsin |
![Population definition and source info](https://webarchive.library.unt.edu/web/20130221114348im_/http://quickfacts.census.gov/qfd/img/infoicon.gif) |
Population, 2011 estimate | 236,901 | 5,709,843 |
![Population definition and source info](https://webarchive.library.unt.edu/web/20130221114348im_/http://quickfacts.census.gov/qfd/img/infoicon.gif) |
Population, 2010 (April 1) estimates base | 233,209 | 5,686,986 |
![Population, percent change, April 1, 2010 to July 1 definition and source info](https://webarchive.library.unt.edu/web/20130221114348im_/http://quickfacts.census.gov/qfd/img/infoicon.gif) |
Population, percent change, April 1, 2010 to July 1, 2011 | 1.6% | 0.4% |
![Population definition and source info](https://webarchive.library.unt.edu/web/20130221114348im_/http://quickfacts.census.gov/qfd/img/infoicon.gif) |
Population, 2010 | 233,209 | 5,686,986 |
![Persons under 5 years, percent definition and source info](https://webarchive.library.unt.edu/web/20130221114348im_/http://quickfacts.census.gov/qfd/img/infoicon.gif) |
Persons under 5 years, percent, 2010 | 5.8% | 6.3% |
![Persons under 18 years, percent definition and source info](https://webarchive.library.unt.edu/web/20130221114348im_/http://quickfacts.census.gov/qfd/img/infoicon.gif) |
Persons under 18 years, percent, 2010 | 17.5% | 23.6% |
![Persons 65 years and over, percent definition and source info](https://webarchive.library.unt.edu/web/20130221114348im_/http://quickfacts.census.gov/qfd/img/infoicon.gif) |
Persons 65 years and over, percent, 2010 | 9.6% | 13.7% |
![Female persons, percent definition and source info](https://webarchive.library.unt.edu/web/20130221114348im_/http://quickfacts.census.gov/qfd/img/infoicon.gif) |
Female persons, percent, 2010 | 50.8% | 50.4% |
|
![White persons, percent definition and source info](https://webarchive.library.unt.edu/web/20130221114348im_/http://quickfacts.census.gov/qfd/img/infoicon.gif) |
White persons, percent, 2010 (a) | 78.9% | 86.2% |
![Black persons, percent definition and source info](https://webarchive.library.unt.edu/web/20130221114348im_/http://quickfacts.census.gov/qfd/img/infoicon.gif) |
Black persons, percent, 2010 (a) | 7.3% | 6.3% |
![American Indian and Alaska Native persons, percent definition and source info](https://webarchive.library.unt.edu/web/20130221114348im_/http://quickfacts.census.gov/qfd/img/infoicon.gif) |
American Indian and Alaska Native persons, percent, 2010 (a) | 0.4% | 1.0% |
![Asian persons, percent definition and source info](https://webarchive.library.unt.edu/web/20130221114348im_/http://quickfacts.census.gov/qfd/img/infoicon.gif) |
Asian persons, percent, 2010 (a) | 7.4% | 2.3% |
![Native Hawaiian and Other Pacific Islander, percent definition and source info](https://webarchive.library.unt.edu/web/20130221114348im_/http://quickfacts.census.gov/qfd/img/infoicon.gif) |
Native Hawaiian and Other Pacific Islander, percent, 2010 (a) | Z | 0.0% |
![Persons reporting two or more races, percent definition and source info](https://webarchive.library.unt.edu/web/20130221114348im_/http://quickfacts.census.gov/qfd/img/infoicon.gif) |
Persons reporting two or more races, percent, 2010 | 3.1% | 1.8% |
![Persons of Hispanic or Latino origin, percent definition and source info](https://webarchive.library.unt.edu/web/20130221114348im_/http://quickfacts.census.gov/qfd/img/infoicon.gif) |
Persons of Hispanic or Latino origin, percent, 2010 (b) | 6.8% | 5.9% |
![White persons not Hispanic, percent definition and source info](https://webarchive.library.unt.edu/web/20130221114348im_/http://quickfacts.census.gov/qfd/img/infoicon.gif) |
White persons not Hispanic, percent, 2010 | 75.7% | 83.3% |
|
![Living in same house 1 year & over, percent definition and source info](https://webarchive.library.unt.edu/web/20130221114348im_/http://quickfacts.census.gov/qfd/img/infoicon.gif) |
Living in same house 1 year & over, percent, 2007-2011 | 71.5% | 85.5% |
![Foreign born persons, percent definition and source info](https://webarchive.library.unt.edu/web/20130221114348im_/http://quickfacts.census.gov/qfd/img/infoicon.gif) |
Foreign born persons, percent, 2007-2011 | 10.7% | 4.6% |
![Language other than English spoken at home, percent age 5+ definition and source info](https://webarchive.library.unt.edu/web/20130221114348im_/http://quickfacts.census.gov/qfd/img/infoicon.gif) |
Language other than English spoken at home, percent age 5+, 2007-2011 | 15.0% | 8.5% |
![High school graduate or higher, percent of persons age 25+ definition and source info](https://webarchive.library.unt.edu/web/20130221114348im_/http://quickfacts.census.gov/qfd/img/infoicon.gif) |
High school graduate or higher, percent of persons age 25+, 2007-2011 | 94.5% | 89.8% |
![Bachelor](https://webarchive.library.unt.edu/web/20130221114348im_/http://quickfacts.census.gov/qfd/img/infoicon.gif) |
Bachelor's degree or higher, percent of persons age 25+, 2007-2011 | 52.9% | 26.0% |
![Veterans definition and source info](https://webarchive.library.unt.edu/web/20130221114348im_/http://quickfacts.census.gov/qfd/img/infoicon.gif) |
Veterans, 2007-2011 | 12,258 | 431,479 |
![Mean travel time to work (minutes), workers age 16+ definition and source info](https://webarchive.library.unt.edu/web/20130221114348im_/http://quickfacts.census.gov/qfd/img/infoicon.gif) |
Mean travel time to work (minutes), workers age 16+, 2007-2011 | 19.0 | 21.5 |
|
![Housing units definition and source info](https://webarchive.library.unt.edu/web/20130221114348im_/http://quickfacts.census.gov/qfd/img/infoicon.gif) |
Housing units, 2010 | 108,843 | 2,624,358 |
![Homeownership rate definition and source info](https://webarchive.library.unt.edu/web/20130221114348im_/http://quickfacts.census.gov/qfd/img/infoicon.gif) |
Homeownership rate, 2007-2011 | 51.4% | 69.1% |
![Housing units in multi-unit structures, percent definition and source info](https://webarchive.library.unt.edu/web/20130221114348im_/http://quickfacts.census.gov/qfd/img/infoicon.gif) |
Housing units in multi-unit structures, percent, 2007-2011 | 49.8% | 25.4% |
![Median value of owner-occupied housing units definition and source info](https://webarchive.library.unt.edu/web/20130221114348im_/http://quickfacts.census.gov/qfd/img/infoicon.gif) |
Median value of owner-occupied housing units, 2007-2011 | $219,600 | $169,700 |
![Households definition and source info](https://webarchive.library.unt.edu/web/20130221114348im_/http://quickfacts.census.gov/qfd/img/infoicon.gif) |
Households, 2007-2011 | 99,512 | 2,279,738 |
![Persons per household definition and source info](https://webarchive.library.unt.edu/web/20130221114348im_/http://quickfacts.census.gov/qfd/img/infoicon.gif) |
Persons per household, 2007-2011 | 2.21 | 2.42 |
![Per capita money income in the past 12 months (2011 dollars) definition and source info](https://webarchive.library.unt.edu/web/20130221114348im_/http://quickfacts.census.gov/qfd/img/infoicon.gif) |
Per capita money income in the past 12 months (2011 dollars), 2007-2011 | $30,595 | $27,192 |
![Median household income definition and source info](https://webarchive.library.unt.edu/web/20130221114348im_/http://quickfacts.census.gov/qfd/img/infoicon.gif) |
Median household income, 2007-2011 | $54,093 | $52,374 |
![Persons below poverty level, percent definition and source info](https://webarchive.library.unt.edu/web/20130221114348im_/http://quickfacts.census.gov/qfd/img/infoicon.gif) |
Persons below poverty level, percent, 2007-2011 | 18.4% | 12.0% |
| Business QuickFacts | Madison | Wisconsin |
![Total number of firms definition and source info](https://webarchive.library.unt.edu/web/20130221114348im_/http://quickfacts.census.gov/qfd/img/infoicon.gif) |
Total number of firms, 2007 | 18,693 | 433,797 |
![Black-owned firms, percent definition and source info](https://webarchive.library.unt.edu/web/20130221114348im_/http://quickfacts.census.gov/qfd/img/infoicon.gif) |
Black-owned firms, percent, 2007 | 3.6% | 2.6% |
![American Indian- and Alaska Native-owned firms, percent definition and source info](https://webarchive.library.unt.edu/web/20130221114348im_/http://quickfacts.census.gov/qfd/img/infoicon.gif) |
American Indian- and Alaska Native-owned firms, percent, 2007 | 0.2% | 0.6% |
![Asian-owned firms, percent definition and source info](https://webarchive.library.unt.edu/web/20130221114348im_/http://quickfacts.census.gov/qfd/img/infoicon.gif) |
Asian-owned firms, percent, 2007 | 2.9% | 1.6% |
![Native Hawaiian and Other Pacific Islander-owned firms, percent definition and source info](https://webarchive.library.unt.edu/web/20130221114348im_/http://quickfacts.census.gov/qfd/img/infoicon.gif) |
Native Hawaiian and Other Pacific Islander-owned firms, percent, 2007 | F | S |
![Hispanic-owned firms, percent definition and source info](https://webarchive.library.unt.edu/web/20130221114348im_/http://quickfacts.census.gov/qfd/img/infoicon.gif) |
Hispanic-owned firms, percent, 2007 | 1.7% | 1.3% |
![Women-owned firms, percent definition and source info](https://webarchive.library.unt.edu/web/20130221114348im_/http://quickfacts.census.gov/qfd/img/infoicon.gif) |
Women-owned firms, percent, 2007 | 29.1% | 25.9% |
|
![Manufacturers shipments definition and source info](https://webarchive.library.unt.edu/web/20130221114348im_/http://quickfacts.census.gov/qfd/img/infoicon.gif) |
Manufacturers shipments, 2007 ($1000) | 2,418,297 | 163,563,195 |
![Merchant wholesaler sales definition and source info](https://webarchive.library.unt.edu/web/20130221114348im_/http://quickfacts.census.gov/qfd/img/infoicon.gif) |
Merchant wholesaler sales, 2007 ($1000) | 2,321,341 | 59,996,244 |
![Retail sales definition and source info](https://webarchive.library.unt.edu/web/20130221114348im_/http://quickfacts.census.gov/qfd/img/infoicon.gif) |
Retail sales, 2007 ($1000) | 4,103,644 | 72,283,321 |
![Retail sales per capita definition and source info](https://webarchive.library.unt.edu/web/20130221114348im_/http://quickfacts.census.gov/qfd/img/infoicon.gif) |
Retail sales per capita, 2007 | $17,937 | $12,904 |
![Accommodation and food services sales definition and source info](https://webarchive.library.unt.edu/web/20130221114348im_/http://quickfacts.census.gov/qfd/img/infoicon.gif) |
Accommodation and food services sales, 2007 ($1000) | 595,323 | 9,247,311 |