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728x90
(Standard)

• Maximum file size is 40K
• Animation must stop at 15 seconds
• Acceptable formats: .gif and .jpg
• Banner ad must have a distinct border. Site users should be able to distinguish where the advertisement ends and the web content begins
  

728x90
(Flash)

• Maximum file size is 40K
• Animation must stop at 15 seconds
• Acceptable formats: .swf
• No audio
• Banner ad must have a distinct border. Site users should be able to distinguish where the advertisement ends and the web content begins
• mySA.com allows Flash versions 6, 7, 8, & 9 (AS2only)
• Frame rate may not exceed 24 fps (frames per second). 12 fps is recommended.
• Before we can post any flash file (SWF file), we need an alternate GIF/JPG file (this image is only used if the code on the page determines that the user does not have a Flash plug-in).
• The FLA file is required to ensure clickTag is working properly. NOTE: If edits are required to the FLA, we will also need copies of all non-standard fonts used in the FLA file in TrueType PC format.
• Keep in mind, there are 3 required files for posting flash banners: SWF file, GIF file and HTML file
• The flash file MUST contain the "clickTag" for the click-thru
• For click-tag code and where to place it in the ad, refer to Macromedia's RichMedia Tracking specs. Scroll down the page to where you see "To assign a clickTAG for your advertisement" or you can copy the code from below onto a button that sits as the top layer of your movie
  

click-tag code
on(release){ getURL(clickTAG,"_blank"); }

160x600
(Standard)

• Maximum file size is 40K
• Animation must stop at 15 seconds
• Acceptable formats: .gif and .jpg
• Banner ad must have a distinct border. Site users should be able to distinguish where the advertisement ends and the web content begins
  

160x600
(Flash)

•  Maximum file size is 40K
• Animation must stop at 15 seconds
• Acceptable formats: .swf
• 30 max alt. text characters
• No audio
• Banner ad must have a distinct border. Site users should be able to distinguish where the advertisement ends and the web content begins
• mySA.com allows Flash versions 6, 7, 8, & 9 (AS2only)
• Frame rate may not exceed 24 fps (frames per second). 12 fps is recommended.
• Before we can post any flash file (SWF file), we need an alternate GIF/JPG file (this image is only used if the code on the page determines that the user does not have a Flash plug-in).
• The FLA file is required to ensure clickTag is working properly. NOTE: If edits are required to the FLA, we will also need copies of all non-standard fonts used in the FLA file in TrueType PC format.
• Keep in mind, there are 2 required files for posting flash banners: SWF file, GIF/JPG file
• The flash file MUST contain the "clickTag" for the click-thru
• For click-tag code and where to place it in the ad, refer to Macromedia's RichMedia Tracking specs. Scroll down the page to where you see "To assign a clickTAG for your advertisement" or you can copy the code from below onto a button that sits as the top layer of your movie
  

click-tag code
on(release){ getURL(clickTAG,"_blank"); }   

955x30
(Catfish Ad)

• Maximum file size is 40K
• Static Ad on bottom of section fronts
• Acceptable formats: .gif and .jpg
• Stays on bottom of screen even while scrolling
• Pick section of your choice
  

300x250
(Standard)

• Maximum file size is 40K
• Animation must stop at 15 seconds
• Acceptable formats: .gif and .jpg
• 30 max alt. text characters
• Banner ad must have a distinct border. Site users should be able to distinguish where the advertisement ends and the web content begins
  

300x250
(Flash)

•  Maximum file size is 40K
• Animation must stop at 15 seconds
• Acceptable formats: .swf
• 30 max alt. text characters
• No audio
• Banner ad must have a distinct border. Site users should be able to distinguish where the advertisement ends and the web content begins
• mySA.com allows Flash versions 6, 7, 8, & 9 (AS2only)
• Frame rate may not exceed 24 fps (frames per second). 12 fps is recommended.
• Before we can post any flash file (SWF file), we need an alternate GIF/JPG file (this image is only used if the code on the page determines that the user does not have a Flash plug-in).
• The FLA file is required to ensure clickTag is working properly. NOTE: If edits are required to the FLA, we will also need copies of all non-standard fonts used in the FLA file in TrueType PC format.
• Keep in mind, there are 2 required files for posting flash banners: SWF file, GIF/JPG file
• The flash file MUST contain the "clickTag" for the click-thru
• For click-tag code and where to place it in the ad, refer to Macromedia's RichMedia Tracking specs. Scroll down the page to where you see "To assign a clickTAG for your advertisement" or you can copy the code from below onto a button that sits as the top layer of your movie
  
   

click-tag code
on(release){ getURL(clickTAG,"_blank"); }

300x600
Half Page

• Maximum file size is 40K
• Distinct border
  

425x600
Monster Ad

• Mostly in Y! Mail product 
• Maximum file size is 40K
  

120x90
(Standard)

• Distinct border
• Maximum file size is 15K
• No animation
• Can include tagline with max of 30 characters
  

Roll-over
 
small - 300x60
large - 300x250

• Distinct border
• Small image - 10K maximum
• Large image - 30K maximum
• Acceptable image formats: .gif and .jpg
  

E-mail Offers
(previously MySpecialsDirect (MSD))

620x1,000**

** 620 pixels wide by 1,000 pixels high are the max dimensions.

These dimensions are optimal to fit MSD template.

• Only .gif or .jpg images, please
• File cannot exceed 100K (HTML + images)
• Paths must be absolute because relative paths will display broken links.
• Creative cannot contain javascript, rollovers, imagemaps, forms, flash or style sheets.
• No external images hosted by client

Note: Client must provide layered file to allow for any necessary adjustments.

468x60
(Standard)

• Distinct border
• 40 K max size
• Static, no animation
• No audio
  

468x60
(Flash)

•  Maximum file size is 40K
• Animation must stop at 15 seconds
• Acceptable formats: .swf
• No audio
• Banner ad must have a distinct border. Site users should be able to distinguish where the advertisement ends and the web content begins
• mySA.com allows Flash versions 6, 7, 8, & 9 (AS2only)
• Frame rate may not exceed 24 fps (frames per second). 12 fps is recommended.
• Before we can post any flash file (SWF file), we need an alternate GIF/JPG file (this image is only used if the code on the page determines that the user does not have a Flash plug-in).
• The FLA file is required to ensure clickTag is working properly. NOTE: If edits are required to the FLA, we will also need copies of all non-standard fonts used in the FLA file in TrueType PC format.
• Keep in mind, there are 2 required files for posting flash banners: SWF file, GIF/JPG file
• The flash file MUST contain the "clickTag" for the click-thru
• For click-tag code and where to place it in the ad, refer to Macromedia's RichMedia Tracking specs. Scroll down the page to where you see "To assign a clickTAG for your advertisement" or you can copy the code from below onto a button that sits as the top layer of your movie
  
   

click-tag code
on(release){ getURL(clickTAG,"_blank"); }

 

149x42
poll sponsors

• Maximum file size is 10K
• Image must be static; no animation
• Banner ad must have a distinct border. Site Users should be able to distinguish where the advertisement ends and the web content begins.
  

189x32
(homepage button)

• Maximum file size is 10K
• Image must be static; no animation
• Banner ad must have a distinct border. Site Users should be able to distinguish where the advertisement ends and the web content begins.

Yahoo! Display Adveristing Guidelines
The following is a list of the guidelines that are most commonly missed upon creative submission:

• - Creative must have a distinct border to clearly identify where the page ends and the advertisement begins
• - Animation cannot exceed 15 seconds. Animation can begin again on mouse-over, but must stop immediately on mouse-off.
• - Creative can not exceed the specified weight limits posted on solutions.yahoo.com (425x600, 40K swf; 30K gif/jpg...)
• - Creative must have branding
• - Creative must match ad size
• - No fake HTML or simulated interactivity (A maximum of 5 linking URLs can be used in each HTML creative).
• - No obscene or otherwise objectionable images.
• - No 'FREE' offers in the ad unit with out pre-approval from Yahoo!.
• - Creative cannot use the 'Yahoo!' name or logo without pre-approval from Yahoo!
• - Creative containing a sweepstakes or contest must be pre-approved by Yahoo! (2-3 business day lead time required)
• - When building flash creative, please note that the expression box must be checked and the URL should say clickTag