Big In Print
Advertising Age Player brightcove.createExperiences(); Long overshadowed by the big-spending auto category, property-insurance advertising has started to grab some of the spotlight as marketers look to lure business amid the improving housing market. Measured media spending on homeowner and ...
The arrival of Al Jazeera America will test the notion that U.S. viewers want more "real" news from cable.
GoDaddy now plans to run two Super Bowl ads, not one, and has secured prime slots for both.
There won't be damages because they would "pale in comparison to the injunction," Judge Oing said. "That's the real big bucks there -- if I stop this deal."
Gun advertising stays mostly out of the eye of the mainstream, but it's helping to fuel a culture of violence.
Sony has been rumored to be considering such a move but sources characterized the talks as far beyond exploratory.
Google CEO Larry Page envisions a future in which computers plan your vacations, drive your cars, and anticipate your whims. Audacious? Maybe. But Page's dreams have a way of coming true. Note: On Jan 3, as Fortune published this article, the Federal Trade Commission ended its investigation of Google's search practices
Time Warner Cable dropped Current TV after the company said it was being sold to the pan-Arab news network.
Scott Havens, The Atlantic's president, is in the process of putting together a "paid content SWAT team."
Trying to build momentum behind the midcycle freshening of its core compact car, Honda is launching the Civic with a new advertising campaign for the third time in 20 months. This time, the campaign's focus is on Honda's quest for continuous improvement. The commercials talk about how Honda improved the Civic for 2013, leaving unsaid the shortcomings of the 2012 model.
If the deal is completed, Current will provide the pan-Arab news giant with something it has sought for years: a pathway into American living rooms.
Google is gaining ground against Facebook thanks to a controversial tactic: requiring people to use the Google+ social network.
The company says it will open 10 Polaroid Fotobars this year around the country to print photos from cell phones and social network sites.
Industry observers will be watching next week's Consumer Electronics Association summit for indications of the road ahead.
Andrew Sullivan is making The Dish an independent site, charging $20 per year.
Gift-giving and effective TV ads gave Apple's iPad the biggest lift in buzz of any brand last week.
The deal will give Al Jazeera much greater reach in the U.S. But Time Warner Cable quickly said it will drop Current TV from its lineup.
Next time you fly Virgin Atlantic, keep an eye out for the superhuman skills exhibited by your flight crew.
Avis Budget Group's nearly $500 million acquisition of Zipcar, which was founded in 2000 and rents cars by the hour or day, won't impact the Zipcar nameplate.
Amazon.com won dismissal of Apple's claim that the online retailer's use of the term "app store" for Android device software is false advertising.
The mineral water's campaign is challenging adults to discover their inner child at outsize playgrounds. The reward: playing on the swings and see-saws will make it snow, a rarity in London.
After a review, the U.S. Postal Service has selected Interpublic Group of Cos' UM as its media agency, Ad Age has learned.
Apple has started the new year on an awkward note.
Two of the biggest publishers on the web don't use the advertising industry's standardized ad-privacy program, and that's a problem for even the largest digital-media buyers.
Traditional sales models -- those based on human-interactions -- can't keep up with marketers' and ad suppliers' needs in a rapidly growing and fragmented device environment.
Hearst Magazines has 800,000 digital subscriptions. But does missing its goal of 1 million mean growth is slowing?
As America goes increasingly multicultural, we must re-engineer brands to adapt.
Today's the day: Creativity has been counting down 2012's best moves in brand creativity, and as we enter the New Year, we present our favorite ideas of the year.
Google has tapped Cookie Monster in its first big marketing push of the new year, which promotes Google Play.
You'd better break out the Kleenex, because P&G's tear-jerking "Best Job" film for the Olympics comes in at No. 2 in the television category.
Is your small agency starting to outgrow its original framework? Here's how to move to the next level, with advice on managing talent, clients, revenu... More
