B2B Perspective
Is Telemarketing Still Relevant In Lead Generation?
Lead generation is one component of marketing that must never be taken for granted. After all, we are talking about business prospects that could be lost due to careless or... read more
B2B Social Media Marketing: Work Your Influencers
My first job out of college was selling Kodak Ektaprint Copier-Duplicators; which made me a copier salesman! I remember distinctly my sales training that you do not get what you... read more
Webinar: Social Media Has Changed the Game. Have You Changed Yours?
Monday December 17, 2012 11:00 am-12:00 pm PT / 2:00 pm – 3:00 pm ET In this live webinar, the authors of “42 Rules for B2B Social Media Marketing” will... read more
What B2B Marketers Can Learn About Social Media From The US Air Force
B2B marketers who adopt top-flight social media policies and best practices can lift their profile, generate better quality leads and grow their business. Because of limited understanding and skill sets,... read more
B2B, B2C, or Both?
One of the most important factors in the planning or launch of any new business or product is whether you will be marketing to only businesses (B2B), only consumers (B2C),... read more
7 Magnificent Reasons to Outsource
What is Outsourcing? Outsourcing can often be referred to as the process of externalising a particular value-adding activity to outside contractors. Firms outsource because they generally cannot perform all primary and... read more
Luck In Lead Generation – Avoid Counting On It
It is a common misconception to assume lead generation is just about getting lucky. On the contrary, luck is that last thing you would want to count on to attract... read more
B2B Selling: The NCR-MSTR OEM Partnership – Pt 3 Finding a Deal
The following is a true story. A few names have been changed to protect the identity of some of the people involved. In the first episode of this story, Scorched Earth,... read more
Social Analytics – New Uses of Social Intelligence
1We all live in a digital world or rather ‘social digital’ world. This is because so many of us have taken to Facebook, Twitter and other social networking sites/tools that... read more
3 Business Areas that Should be the Primary Focus for Your Workforce Analytics
Have you found yourself witnessing the rise and fall of a number of small, medium and even mammoth businesses only to find yourself wondering what actually went wrong? Well, a... read more
Using Funny Videos to Drive B2B Marketing During Holiday Season
Thanksgiving 2012 has passed and on Wednesday they lit infamous Christmas tree in Rockefeller Center, signaling that the holiday season is officially in full effect. For retailers, it also means... read more
How to NOT Let Staff Get In the Way of Cross Marketing Efforts
A recent study from Forrester on cross channel marketing indicated that “76 percent of marketers are interested in an integrated messaging platform to manage all customer data and execute across... read more
How To Reverse The AIDA Sales Model To Make It Really Work For You
We’ve all heard of AIDA right? As in…. Attention Interest Desire Action It’s one the of the basic fundamental concepts in sales. We’ve all been taught that we first need... read more
China Export Survey: Hope for Moderate Growth in 2013 Outweighs Decline Fears
After a challenging second-half 2012, China makers are split over 2013 growth prospects. Buoyed by the recent uptick in overseas demand, roughly half of the 1,546 exporters surveyed by Global... read more
How to Take the ‘Boring’ Out of Your B2B Research Reports
Social media … mobile content … online video … Although these marketing channels are getting a lot of attention, another tool has surpassed them in terms of increased usage. And... read more
