Bio
Dr. Pookulangara, assistant professor of merchandising, researches multi-channel shoppers, those who regularly use more than one method of shopping, including going to brick-and-mortar stores and using retailers' websites and catalogs. Her research received two awards in 2010 at the international conference on Recent Advances in Retailing and Services Science, sponsored by the European Institute of Retailing and Services. Using an online survey to determine why customers would use one method of shopping over others, she discovered that multi-channel shoppers did not switch to Internet shopping to save time or money, but to gather product information through blogs and customer-generated reviews.
Education
Ph.D., Fashion Merchandising, University of Missouri, Columbia, MO, 2008
M.S., Merchandising, University of North Texas, Denton, TX, 2003
M.M.M., Marketing, Narsee Monjee Institute of Management Sciences, Maharashtra, India, 1999
B.S., Chemistry, Sri Venkateswara College, New Delhi, India, 1991
Courses
DRTL 3090: Consumer Engagement in Digital Channels
MDSE 4040: Visual Merchandising
SMHM 4660/5660: Advanced Merchandising Applications
SMHM 4980: Experimental Course
Articles
Creasey, S., & Pookulangara, S. (2012). Outshopping behavioral implications for rural retailers: A qualitative approach. TAFCS.
Spears, D., Josiam, B., Kinley, T., & Pookulangara, S. (2012). Tourist see tourist do: The influence of Hollywood movies and television on tourism motivation and activity participation. Hospitality Review.
Pookulangara, S., Shephard, S., & Metres, J. (2011). University community’s perception of sweatshops: A mixed method data collection. International Journal of Consumer Studies, 35(4), 476-483.
More Articles
Pookulangara, S., Hawley, J., & Xiao, G. (2011). Explaining consumers’ channel-switching behavior using the theory of planned behavior. Journal of Retailing and Consumer Services, 18(4), 311-321.
Pookulangara, S., & Koestler, K. (2011). Cultural influence on consumers’ usage of social networks and its impact on online purchase intentions. Journal of Retailing and Services Sciences, 18(4), 348-354.
Pookulangara, S., Hawley, J., & Xiao, G. (2011). Explaining multi-channel consumer’s channel migration intention using theory of reasoned action. International Journal of Retail & Distribution Management, 39(3), 183-202.
Pookulangara, S. (2011). Consumers use of consumer-generated-media while shopping: A conceptual outlook using TAM3 and Hofstede’s cultural dimensions. International Journal of Electronic Commerce Studies, 2(1), 57-66.
Pookulangara, S., & Natesan, P. (2010). Examining consumers’ channel-migration intention utilizing theory of planned behavior: A multigroup analysis. International Journal of Electronic Commerce Studies, 1(2), 97-116.
Kinley, T., Pookulangara, S., Josiam, B., & Spears, D. (2010). Hollywood and fashion: Influence on apparel purchase decisions. International Journal of Consumer Studies.
Kim, Y. K., Park, S. H., & Pookulangara, S. (2005). Effects of multi-channel consumers' perceived retail attributes on purchase intentions of clothing products. Journal of Marketing Channels, 12(4), 23-43.
Books
Pookulangara, S. (2012). Culture and social media: Changing service expectation. In Services Management: The new paradigm in retailing, (pp. 185-206). Springer.
Poster/Presentations
Pookulangara, S., & Thombre, A. (2012, July). The intent to purchase from 3-D virtual environments: An exploratory study. Presented at EIRASS, Vienna, Austria.
Pookulangara, S., & Xiao, G. (2012, July). Social network adoption: Does culture matter? Presented at EIRASS, Vienna, Austria.
Pookulangara, S., & Shephard, A. (2012, July). Slow fashion movement: Will it impact the retail industry: "An exploratory study.” Presented at EIRASS, Vienna, Austria.
More Presentations
Spears, D., Josiam, B. M., Pookulangara, S., & Kinley, T. (2011). We have seen it in the movies, now let’s see if it’s true: Hollywood and tourism. Presented at SCONF, New Delhi, India.
Knight, D., & Pookulangara, S. (2011). Utilizing crossover effects and decomposed theory of planned behavior to explain Indian consumers' mall patronage intention. Presented at EIRASS Conference, San Diego, CA.
Spears, D., Josiam, B. M., Pookulangara, S., & Kinleu, T. (2011). Love in Tokyo or an evening in Paris: Bollywood and international tourism by Indians worldwide. Presented at EIRASS Conference, New Delhi, India.
Pookulangara, S., Kinley, T., Josiam, B., & Spears, D. (2011). My fair lady: Examining the influence of Hollywood on fashion purchases. Presented at SCONF, New Delhi, India.
Pookulangara, S., & Koestler, K. (2010, July). Cultural influence on consumers’ usage of social networks and its impact on online purchase intentions. Presented at EIRASS Conference, Istanbul, Turkey.
Pookulangara, S., Hawley, J., & Xiao, G. (2010, July). Explaining consumers' channel-switching behavior using the theory of planned behavior. Presented at EIRASS Conference, Istanbul, Turkey.
Josiam, B. M., Spears, D., Pookulangara, S., & Kinley, T. (2010). Analyzing the impact of Bollywood movies on tourism by Indians and the Indian diaspora worldwide. Presented at The 68th Tourism Society of Korea (TOSOK) International Conference.
