Dr. Xiang’s research interest focuses on the impact of information technologies on the tourism industry. He has extensive experiences in developing information systems for destination marketing organizations. He has been involved in a number of collaborative projects with colleagues from Asia, Europe, Australia, and the US.

Ph.D., Business Administration, Temple University, 2008
M.S., Leisure Studies, University of Illinois at Urbana-Champaign, 2003

HMGT 3300: Hospitality Industry Marketing and Sales
HMGT 4600: Information Technology in Hospitality and Tourism
SMHM 4000: Global Discovery in Merchandising and Hospitality Management
SMHM 3800: Information Technology in Hospitality and Tourism
SMHM 4980: Experimental Course

Articles

Koo, W., Knight, D. K., Yang, K., & Xiang, Z. (2012). Generation Y consumers’ value perceptions toward apparel mobile advertising: Functions of modality and culture. International Journal of Marketing Studies, 4(2), 56-66.

Fesenmaier, D. R., Xiang, Z., Pan, B., & Law, R. (2011). A framework of search engine use for travel planning. Journal of Travel Research, 50(6), 587-601.

Xiang, Z., & Pan, B. (2011). Travel queries on cities in the United States: Implications for search engine marketing in tourist destinations. Tourism Management, 32(1), 88-97.

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Books

Gretzel, U., Xiang, Z., Wöber, K., & Fesenmaier, D. R. (2008). Deconstructing destination perceptions, experiences, stories and internet search: Text analysis in tourism research. In A. Woodside & D. Martin (Eds.), Tourism Management: Analysis, Behavior, and Strategy (pp. 339-357). CAB International.

Xiang, Z., & Fesenmaier, D. R. (2006). Understanding interface metaphors on travel related websites. In D. Fesenmaier, H. Werthner & K. Wöber (Eds.), Travel Destination Recommendation Systems: Behavioral Foundations and Applications (pp. 180-189). London: CAB International.

Hwang, Y. -H., Gretzel, U., Xiang, Z., & Fesenmaier, D. R. (2006). Information search for travel decisions. In D. Fesenmaier, H. Werthner & K. Wöber (Eds.), Travel Destination Recommendation Systems: Behavioral Foundations and Applications (pp. 3-16). London: CAB International.

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