Dee Knight

Associate Professor
Associate Dean

Department : 
Merchandising
E-mail: 

dknight3@unt.edu

Phone: 
940.565.2433
Fax: 
940.565.4348
Areas of Expertise
Bio
Dr. Knight has led innovative international programs of study to Hong Kong and China, leveraged strategic industry relationships to create international experiential learning for UNT students, and contributed to exemplary scholarship that addresses retail internationalization.
Education

Ph.D., Customer Orientation, Self-Monitoring, Role Stress, and Job Performance of Contact Employees: Implications for Retailers, Texas Women’s University
M.S., Service Quality and the Small Apparel Specialty Store: Perceptions of Female Consumers, University of North Texas
B.A., Business, History, Baylor University

Courses

MDSE 4010: Global Textiles and Apparel Industries
SMHM 2750: Consumers in a Global Market
SMHM 4000: Global Discovery in Merchandising and Hospitality Management
SMHM 5240: Global Fashion Retailing
SMHM 5650: Global Merchandising
SMHM 5660: Global Merchandising

Articles

Koo, W., Knight, D. K., Yang, K., & Xiang, Z. (2012). Generation Y consumers' value perceptions toward apparel mobile advertising: Functions of modality and culture. International Journal of Marketing Studies.

Crutsinger, C., Knight, D. K., & Kim, H. -J. (2010). Teens' consumer interaction styles: The impact of assertive and aggressive behaviors on attitudes toward marketing practices. International Journal of Consumer Studies.

Rajamma, R. K., Pelton, L. E., Hsu, M. K., & Knight, D. K. (2010). The impact of consumer's need for uniqueness and nationality on generation Y’s retail patronage behaviors: Investigating American and Taiwanese consumers. Journal of Global Marketing.

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