Co-founder Evan Spiegel's idea for a mobile app where friends share photos that disappear after seconds was trashed when he originally presented it. Today, his idea has become a rapidly-growing company with scores of loyal users thanks to its playful, spontaneous take on photo sharing. The next step? Making money.
J.J. Colao, Forbes Staff
Micheline Maynard, Contributor
Abram Brown, Forbes Staff
Agustino Fontevecchia, Forbes Staff
Matt Miller, Contributor
Jacquelyn Smith, Forbes Staff
Hannah Elliott, Forbes Staff
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