Thanks for Making Small Business Saturday A Huge Success!
On November 24th, people all across the country came out to show their support for small businesses and the communities they help to keep thriving. Continue showing support for small businesses by shopping small all year.
This year we saw:
U.S. consumers who were aware of Small Business Saturday spent a total of $5.5 billion with independent merchants on Small Business Saturday*
Elected officials in all 50 states and Washington, D.C. championed Small Business Saturday
Over 3.2 million Facebook users have “liked” the Small Business Saturday page on Facebook and more than 213,000 Tweets were sent in support of Small Business Saturday in November
Share your own story from Small Business Saturday 2012 on Facebook>
*BASED ON THE SMALL BUSINESS SATURDAY CONSUMER INSIGHTS SURVEY CONDUCTED BY REDSHIFT RESEARCH BETWEEN NOVEMBER 24TH AND NOVEMBER 26TH, 2012, AND COMMISSIONED BY AMERICAN EXPRESS
Its never too late to shop small
Show your support every day for small businesses in your neighborhood. Take a look at the map below to find an American Express Card accepting small merchant near you, and Shop Small all year round.
Tell your friends where to Shop Small
Only American Express Card accepting small merchants appear on the map.*
*Important Note: Please note that business location information provided on this map may contain inaccuracies or errors, including as a result of information provided by third parties.
Actual business owners tell their success stories
Take advantage of the free tools below to promote your business and encourage customers to Shop Small all year.
Small Business Saturday is a day for everyone — from the business owners who create jobs to the customers who buy locally — to support small businesses that invigorate the economy and keep communities thriving.
It began in 2010 when American Express founded Small Business Saturday to help small businesses get more exposure during one of the biggest shopping weekends of the year. Today, American Express offers even more help, including free and easy-to-use tools, to help small businesses get the most out of the day and tools for consumers to show their support.
When is Small Business Saturday?
Small Business Saturday is the Saturday after Thanksgiving and it sits between Black Friday and Cyber Monday.
Why should I be a part of Small Business Saturday®?
As a consumer, you are a key part in helping small businesses thrive. By shopping or dining at a small business, you're showing your support for all the small communities around you. This means you could be helping local entrepreneurs offer more jobs, which in turn invigorate the economy. In 2010, over 100 million people came out to shop at independently-owned small businesses on the day. So join in and show your support for your favorite small business and search for savings on unique merchandise while experiencing spectacular service – a cornerstone of many small businesses.
How can I participate in Small Business Saturday?
That's up to you! You can go shopping or dining at a local small business, spread the word to others or share the news online and through social media. Anything you can do helps to give small businesses the support they need to keep creating jobs, powering the economy and invigorating communities. And that's what makes Small Business Saturday a success.
Why should I be a part of Small Business Saturday®?
As a small business owner, you're automatically (or already) part of the day. Small Business Saturday is the day when the community comes together to show its support for you, the small business owner, and to give you exposure during the holiday shopping season.
The big retailers have Black Friday and the online retailers have Cyber Monday. Now, small business owners have their own kickoff to the holiday shopping season with Small Business Saturday.
How can I participate in Small Business Saturday? Do I need to "sign up"?
No, you don’t have to “sign up” to be a part of Small Business Saturday. The day is for all to celebrate you and the contribution your business makes to the community and the economy. Thus, whether you are a brick-and-mortar retail store, restaurant or online-only business, just by being a small business owner, you’re already a part of it. As such, participation is as simple as being open for business.
What free resources are available for small businesses? Do I have to use all of them?
American Express is offering free resources for you to use (visit "Promote My Business" section for more details), including:
The marketing kit (coming soon), designed to help you reach more customers and support the movement, will include personalized signage and email copy, Shop Small logos, talking points, and social media copy for Twitter and Facebook.
You are free to use any, all, or none of the resources provided.