New Obamacare Ad Campaign Will Cost Taxpayers $20 Million

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12:36 PM, May 22, 2012 • By JOHN MCCORMACK

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The Hill reports that the Department of Health and Human Services (HHS) has signed a $20 million deal with a public relations firm to produce a multimedia ad campaign promoting Obamacare this election season:

The campaign was mandated by the Affordable Care Act and must describe the importance of prevention while also explaining preventive benefits provided by the healthcare law. The law makes many preventive services available without a co-pay or deductible, and provides new preventive benefits to Medicare patients.

The Obama administration has already spent millions of taxpayer dollars on a TV ad featuring Andy Griffith to promote the unpopular and controversial health care law. In 2004, Democrats denounced a $12.6 million HHS ad campaign promoting the prescription drug benefit. "Taxpayer funds should not be used to wage an ideological or political campaign," congressional Democrats wrote in a letter to then-Secretary of Health and Human Services Tommy Thompson.