+Francis Ma posted last month about the new functionality in the Google+ mobile SDKs to allow Android and iOS developers to include a deep link in the shares from their applications. 

I'm really pleased to say that +Shazam have released the latest version of their apps on iOS with the ability to share to Google+. Now, when a user taps the link from a Shazam share in the Google+ iOS app they'll be taken straight to the Shazam app, or to the Apple App Store where they can install it.

If you're interested in adding deeplinking to your own app, there's much more in the developer docs for the Google+ mobile SDKs on both Android and iOS (http://goo.gl/8wSAr). To see deeplinks in action, install the Shazam app from the Apple App Store and give it a go (http://goo.gl/3clSK)!

Save the date for Google I/O 2013

It might only be December, but Google I/O 2013 is set and is just 162 days away! We’ll be returning to Moscone Center West in San Francisco on May 15-17, 2013, and sharing the experience beyond via Google Developers Live and I/O Extended viewing parties. We’ll announce registration details in February 2013. 

If you have not yet experienced Google I/O, our annual developer event, visit the 2012 site at https://developers.google.com/events/io/ for highlights, including the spellbinding Google Glass demo (http://youtu.be/D7TB8b2t3QE).

To stay up to date on Google I/O announcements, as well as other developer news, follow us here on Google+ and join the conversation with #io13  .

Be sure to sign-up for our weekly newsletter to see the latest and greatest happening on Google+: http://goo.gl/DzsgV

To see this week's edition, click through the photos below.

Posts can now deep link to content inside your mobile app

Hello Android and iOS developers! Now when a user shares a favorite song or story from your app to Google+, their stream post can include a deep link to that piece of content. Clicking the link either:

- Opens your app, and goes directly to the story (for instance), or
- Redirects to Google Play or the App Store to encourage download

Check out our developer docs to learn more about the Google+ mobile SDKs, and today's launch of deep links on Android and iOS. (http://goo.gl/8wSAr). You can also download Pulse News from Google Play to see deep links in action (http://goo.gl/Jzyfu), or read more about it on our blog (http://goo.gl/bwo14)!

#googleplusupdate

Taking your campaigns social means finding new ways to boost user interaction. Learn how Google+ allows the audience to get involved and active. We’ll talk with +Goodby Silverstein & Partners, +Hook, and +Resn about their fun uses of the Google+ API.  

Watch it live here on +Google Creative Sandbox or at http://goo.gl/kdqlW. 

For more info about all of the other Hangouts happening this week, take a look at: http://goo.gl/iKiem #CreativeSandbox

1 Week, 5 Hangouts, Showcasing 5 Platforms & Products
Looking for fresh inspiration to start off the holiday season? We’ve invited a few of the creatives and developers who have campaigns featured on the Creative Sandbox gallery to join a series of Google+ Hangouts on Air, in conversation with Google product experts starting today at 2:30pm EST. We hope that the Creative Sandbox Hangouts will fuel your creativity. Sometimes all it takes is an example to inspire the next big idea. RSVP for the event & see the full line up: http://goo.gl/iKiem

#CreativeSandbox