Social Data from the 2012 Presidential Election

By now you’ve certainly heard the news that President Barack Obama will spend another four years in the White House. The AddThis network was extremely active as election results were flowing in and when the official announcement was made. See what activity looked like in what was the most social presidential election ever.

A Close Prediction

Prior to the election, we predicted how results might turn out based on online social activity – velocity and quantity of mentions and sentiment. The preliminary swing state prediction was extremely close – see this example in Virginia. Below is a comparison of our predictions to actual results as reported by our friends at NBCNews.com.

AddThis Prediction Data

Actual Virginia Results from NBCNews.com

The Announcement

Social activity related to Obama really started picking up as the media began reporting his victory. The social mentions graph below – showing shows how often a term appears in AddThis shares, social referrals and searches – shows that social activity related mostly to Romney early on, giving way to Obama as the results became more conclusive.

Click to enlarge.

The Social Breakdown

Last but not least, our service data shows that Facebook and Twitter were the top mechanisms for sharing articles about the election last night, with an even split between Facebook Like and Facebook shares. A social election indeed.

Election Day Predictions

After 2.5 years and over $2B spent by both candidates, we have arrived at election day. Pundits from both sides are predicting comfortable victories, but what does the data say?

If online behavior is any indication, neither candidate should feel all that comfortable and the margin of victory will be close. Check out the infographic we put together based on AddThis network data since the conventions ended.

Stay tuned as we’ll wrap up the election coverage tomorrow and see how close our data matches the results. Most importantly, if you are a US Citizen exercise your right to go vote today!

AddThis Election Predictions 11.5.12

Site of the Week: Accuweather (and Storm Relief Information)

We chose this week’s Site of the Week as a small hats off to the meteorologists and other weather experts whose predictions and warnings about Hurricane Sandy no doubt saved many, many lives and millions of dollars in damage. It is because of their incredible science that we are all able to prepare for extreme weather events and that is something truly amazing.

Accuweather is one of the web’s most popular weather forecasting destinations. Their weather reports and other weather-related news is trusted by many sources. They also happen to be using AddThis!

Accuweather has a version of the AddThis sharing toolbox on their video and article pages, so you can easily share with your friends and family what is happening out there in often temperamental mother nature.

Bookmark Accuweather and make sure to stay up-to-date on the latest meteorologic happenings!

We’d also like to take a moment to send our well wishes to everyone in New Jersey and New York who are currently dealing with the aftermath of a very powerful and devastating storm. Like many, we were affected by Sandy, with AddThis’ New York office still waiting for power in Soho. But we consider ourselves fortunate, with our homes and health intact.

For those not as lucky and still looking for assistance in New York, we wanted to share a list of places where you can volunteer your help or drop off supplies that are in demand (important note: be sure to call ahead to make sure the locations are still open and accepting donations):

New York Sandy Relief Locations:

Astoria (items dropped in Astoria will be delivered to the Rockaways)

- Location 1:
23-74 38th Street (closed for the night, MIGHT reopen tomorrow, please check back here for updates)
Contact Leni: (347) 762-1648

- Location 2:
33-33 87th St btw Northern Blvd and 34th Ave (closes 9pm)
Contact Neha: (917) 392-9708

Rockaway and Far Rockaway

- Location 1:
Firehouse on 59th street
across from the train station.
contact person: Jean Dupont 9179755623

- Location 2:
Veggie Island
96th Street and Rockaway Beach Blvd.

- Location 3:
Store Front Community Center
B113 and Rockaway Blvd

- Specific Requests in Rockaway and Far Rockaway (starred ones are most urgent):

  • Propane grille or camping style oven
  • Plates, cups, forks, bowls, spoons, etc
  • blankets, jackets, gloves, hats, anything to keep folks warm
  • cleaning supplies – buckets, squeegies, mops, bleach
  • masks, gloves for cleaning
  • socks
  • water
  • tarps
  • garbage bags
  • boots
  • electric stove
  • gas stove
  • satellite phones
  • big paper, tape, markers
  • pens, paper, notepads
  • generators
  • pumps
  • camping tables
  • gasoline
  • gasoline containers
  • percolator
  • fire extinguishers
  • walkie talkies
  • i9 tablets
  • projector/illuminator

Fort Green/Clinton Hill
45 Waverly Avenue
just off of Park Ave in Fort Green/Clinton Hill
(Hours for Nov 1: 10am-6pm)

Park Slope
New Hope Church
120/122 16th St btw 4th and 5th ave
Contact: Pastor Craig: (718) 768-5275

Red Hook
The Red Hook Initiative
767 Hicks Street
Contact: Mariya (347) 770-1528 (but please just show up!)

- Specific Requests in Redhook:

  • (Will be updated at redhook.recovers.org
  • prepared food (including food for children)
  • batteries
  • flashlights
  • power strips
  • toiletries (including toilet paper and paper towels)
  • utensils such as spoons and bowls
  • jugs of water

Bay Ridge
Residence
9108 Colonial Rd. Brooklyn 11209 #e9

Sunset Park
St. Jacobi Church
5406 4th Ave
Contact: Ronnie 646-353-5194

- Specific Requests in Sunset Park:

  • steamtable foil pans full or half size w lids
  • blankets
  • cleaning supplies
  • tin foil
  • saran wrap

Williamsburg 
Residence
306 Leonard St, apt J1 (btwn Conselyea and Metropolitan)
Contact: Jennifer (917) 586-4153

Bedstuy
Residence
136 Jefferson Ave, apt 2 11216

East Billyburg
House of Yes
342 Maujer st
Contact: Kae Burke (525)217-7209

Downtown Brooklyn
NYCC
2-4 Nevins Street, 2nd Floor
Harlem

- Location 1:
Residence
47 saint nicholas avenue #4d
btw 112 and 113

- Location 2:
Residence
938 st Nicholas ave # 25 at corner of 157th and st Nicholas ave.
Lower East Side

- Location 1
The Bowery Mission
45-51 Ave D
212-777-3424
contact: Claude Nelson or any “operations manager” on duty. they’re open 24/7 and in need of prepared foods, a generator and anything else you can offer.

- Location 2 (11/2 12pm-6pm)
Goles
169 Ave. B btwn 10th and 11th

- Specific Requests at Lower East Side:

  • Generator (Requested at Bowery)
  • Prepared Foods (Requested at Bowery)
  • flashlights (Requested at GOLES)
  • batteries (AA, AAA, D) (Requested at GOLES)
  • non perishable food (Requested at GOLES)
  • candles (Requested at GOLES)
  • first aid kits (Requested at GOLES)
  • vehicles or bikes with trailers (to bring supplies around) (Requested at GOLES)

Upper East Side (drop off center for Rockaway/Breezy Point/Broad Channel donations)
Saloon
York Ave between 83 and 84th st

 

 

Double, Double Toil and Trouble

(Blog title: Shakespeare reference, Olsen Twins movie, or Harry Potter and the Prisoner of Azkaban score track #5? You decide.)

AddThis has offices in Washington, DC and New York City, both of which were hit by now infamous Hurricane Sandy this week. While NYC is still in the dark (and we’re thinking about them every day!) that didn’t stop some A-Teamers here at AddThis HQ from getting in the Halloween spirit yesterday, as well as some members in our LA office and other remote locales.

Our 2nd Annual Halloween costume contest saw a variety of crazy characters. Three of the “best dressed” won prizes in the following categories:

  • Funniest
  • Scariest
  • Most Creative

AND THE WINNERS ARE …

Jeannie in LA won Funniest with her hilarious Stewie outfit:

Will in LA won Scariest with his impersonation of Tony Montana from Scarface:

And Leiser from AT:HQ won Most Creative with her interpretation of a “data dump”:

Congratulations to you all!

And in the name of honorable mentions, here are some more photos of the wacky Wednesday wear:

Tiffany as Janet Jackson in the Control era, Kori as Penny Lane from Almost Famous, Collin as an AddThis “adult publisher” and there’s that data dump lady again!

Stephen as Magnum PI!

Paul as Superman and his superdog!

Joe, from our NYC office, is Frankenstorm/NYC reporter. Sandy can’t mess with our sense of humor!

Tracy was a cowgirl and her horse.

Natalija as a “Roman” Goddess … every other day she’s just a regular goddess. :)

Does this look like fun?! If so, check out our open positions! If it’s not your cup of tea, don’t worry, it’s not mandatory to dress up on Halloween. :)

Site of the Week: ET Online

Are you already hearing the Entertainment Tonight theme music in your head? Or picturing the lovely, ageless Nancy O’Dell? Well, the online hub for this popular entertainment show is not only a great source for celebrity news, but they also do an amazing job at leveraging the AddThis social capabilities.

While AddThis is traditionally known for our sharing buttons, and that’s been largely what we’ve covered in our Site of the Week posts, we do offer a variety of social tools to help drive traffic and engagement. ET Online uses a number of these tools in some very clever and aesthetically pleasing ways! Let us break it down for you.

Follow buttons

ET Online uses custom “Follow” buttons to encourage their users to engage with their brand on external channels like their Facebook fan page and Pinterest boards. The advantage to using AddThis to power these buttons is that we give an extra layer of insight into which pages users are clicking on them.


Trending Content

ET also uses our Trending Content feed to display their most popular articles. The trending feed is a great way to keep users onsite and recirculating traffic. While feeds such as this are common, we provide a simple and customizable solution that also includes more stats in the AddThis analytics dashboard.


Welcome bar

Another great tool for driving engagement and to help increase conversions is our Welcome bar. ET Online employs our Welcome bar to greet users that are coming in from Twitter and Facebook and encourages those visitors to follow them if they are not already.


Sharing

And last but certainly not least, ET Online has a great example of how to use 3rd party buttons via the AddThis platform to power your sharing implementation. Using AddThis is the best way to get all of these buttons in one place instead of diving into each individual services’ documentation.


Kudos to ET Online for covering all their social bases with the full suite of AddThis social plugins.

If you have any questions about any of these implementations, please do not hesitate to reach out. We’d love to assist you in getting all of your own AddThis tools.

Debate Season Comes to a Close

Last night’s Presidential debate put a keystone into the political debate season. The third and final showdown lacked the fireworks of previous debates, but continued election season’s dramatic presence on the social web. Check out our data from the AddThis network on the major moments and trends from our analysis of social mentions during the debate. Social mentions are a measure of online sharing, social referrals and searches related to specific content.

Social Analysis

Social activity during the first debates took place on Twitter exclusively. By the last debate Facebook was the dominant social network. For Barack Obama related content, Reddit shot up to the 3rd spot for most popular social network.

Top Social Moments

The top social moments of the evening took place in the post-debate recap related to China and Iran.


The most shared moment related to Barack Obama’s came at 9:56PM ET right after he talked about the unprecedented cooperation with Israel on deterring Iran from getting a nuclear weapon.  Romney’s top moment came at 10:24PM ET as the debate wrapped up and he hammered home how the country can’t afford 4 more years of high unemployment and increasing debt.

And the winner for most online social mentions is…

While the map looks very red, Obama edged out Romney social mentions by 1.5%.  Obama continues to dominate the conversation in Ohio, Wisconsin, New Hampshire and Iowa, all swing states.

Just because debate season is over doesn’t mean we’ll stop our data analysis. Check back over the next two weeks to learn more about how the election is playing out in social media and social interest.

Debugging CSS & JavaScript for AddThis

Most of the support issues I see involve AddThis styles or scripts that are conflicting with the AddThis code. Debugging these sorts of conflicts is pretty easy with the right tools, and these are usually built into every browser. In this post I’ll be using Safari’s Web Developer Tools, but Google Chrome’s Web Inspector or Firebug for Firefox can do similar things.

Debugging CSS Conflicts

Since AddThis code is built from DOM elements, instead of Flash objects or similar non-standard elements, other scripts CSS rules can affect them. This is both a good thing, for instance when you want to center the toolbox, but can be a problem if your stylesheets have overly-broad rules in them. For example, this rule:

<style> a { color:white !important; } </style> 

Will result in something like this:

The counter text is white

It looks like the counter isn’t loaded, but it’s there, and you can see it if you select it:

Like magic!

To debug overly broad CSS rules, control – or right-click – on the element you wish to inspect, then select “Inspect Element”:

Inspect Element Selection

This will take you to a window where you can see all the CSS rules that apply to that element. Search through them to find the one that’s not from AddThis and then click the check box to the left to disable it. You’ll notice that it also gives you the filename and line number of the rule you’re disabling, so you can go straight to that rule in your CSS file and fix it.

Debugging JavaScript Problems

Debugging JavaScript can be a bit more difficult. The first thing to check if AddThis isn’t showing up at all is if the proper variables are set on the page. First, right click anywhere on the page and select “Show Page Source.” Then, type ‘addthis_config’ into the small area at the bottom of the window, next to the blue greater-than sign and then push enter. If the code is set up properly on your page you should see something like this:

addthis_config Output

This will let you check whether your configuration values are correct or if they’re possibly getting overridden by re-declaring the addthis_config variable elsewhere on the page. Other good ones to check are addthis_share, which lets you check the sharing configuration, and just addthis, which will verify that our code is being loaded properly.

Another problem I see a lot is errors in other JavaScript on the page causing the buttons not to render. AddThis buttons are rendered, or put on the page, using JavaScript. If there is an error in other JavaScript on the page that halts the execution of scripts on the page then our buttons won’t show up:

They're not there

This page has an onload attribute in the body that isn’t a valid function:

<body onload="AFunctionThatDoesntExist()"> 

To find out where this error is, right-click on the page and select “Show Page Source” again. Then, select the error icon in the upper left corner of the Developer Tools window. (You may have to display the window’s left sidebar to see it.)

Onload Error Window

Now that we know what the problem is, we can fix it. In this case, all we have to do is define a function named AFunctionThatDoesntExist, like this:

<script type="text/javascript"> function AFunctionThatDoesntExist(){ var docBody = document.getElementsByTagName('body'); var mySubheading = document.createElement('h2'); var myText = document.createTextNode('That function does exist!'); mySubheading.appendChild(myText); docBody[0].appendChild(mySubheading); } </script> 

Then the AddThis buttons will show up after the function runs:

AddThis displaying after the function appends text to the document

Debugging Bigger Problems

Note: This is for advanced users who don’t mind editing HTML or using a command line

Sometimes you’re not sure what file has the CSS or JavaScript conflict in it. In these case you’ll have to disable the CSS and/or JavaScript on the page until you get the buttons to work, then figure out what conflicts are occurring.

Here’s how I’d do it on a Mac, but the steps are similar for a PC. First, get a web server. For Mac users this is built in. Just go into the Sharing preference pane in System Preferences and check “Web Sharing.”

Then, open up the Terminal app in your Applications folder, which will give you something like this:

A Terminal Window

At the prompt, type this command (without the dollar sign.)

$ curl http://www.example.com/ > Sites/example.html 

(Replace http://www.example.com/ with the URL of the page you want to debug.) This will download the source of the page to your Sites folder in a file example.html. Open this file in a text editor and add the following just after the <head> tag:

<base href="http://www.example.com/"/> 

(Again, replace http://www.example.com with the URL of the page you’re debugging.) Now open your browser and go to: http://localhost/~[user]/example.html where [user] is replaced with your username. Your page should show up with all the images and scripts.

Example page from my local server

Once you’ve got that, edit the page in the same text editor to start removing JavaScript and CSS, refreshing the page after each edit to see if it fixed the issue. Once you find the AddThis buttons behaving like you should, replace all but the last item you removed to see if that’s the culprit.

Once you’ve found the culprit it’s up to you to decide whether to keep using it, upgrade to a newer version that might not have a bug (if it’s a third-party library), or contact us to see if we have a workaround. Please note that we don’t support any external JavaScript beyond helping you find out that there’s a problem.

Looking for errors like this before you contact our support team might help you save time and frustration when AddThis is acting up.

Site of the Week: Cheap Flights

It’s getting to be that time of year when it’s time to start planning your holiday travel. And this week, we’re here to help you not procrastinate! CheapFlights.com isn’t just for plane tickets – they have hotel listings, travel tips and all sorts of great resources for planning your voyage. But hey, we were all ears at the “cheap flights” part too.

CheapFlights knows the importance of social and is using a version of our vertical scrolling sharebar. This sharebar is great for any site that is looking to implement social buttons in an optimal place for sharing, but without getting in the way of any other design or UI factors that might be more important for conversions.

Look at those numbers!

Another great AddThis feature that CheapFlights is employing are our Follow buttons:


Just as we recommend, CheapFlights has these buttons enabled across their site so users who are clicking around, or who might enter on a random page via search, won’t miss their chance to fan or follow the brand. In our AddThis analytics we give you insight into what pages are garnering these clicks to your external channels.

The AddThis Follow buttons are not limited to the ones you see above – we also support YouTube, LinkedIn, Instagram and more.

 

Want to see more great AddThis implementations? See all of our past Site of the Week candidates and check back every week for more great highlights.

The Second Presidential Debate, Binders Full of Data

Less than 3 weeks until we go to the polls and the path to victory is still very unclear.  Did the debate last night help one candidate separate themselves? Unlike the first presidential debate which, outside of Big Bird, did not produce many memorable moments, the town hall debate definitely hit some great marks.

Social Analysis

Unlike the 1st two debates, where Twitter crushed all other social services, this debate provided more of an opportunity for other services to jump in for sharing.  Why?  Well, the top content shared about the debate came in the post-debate spin on whether or not President Obama called what happened in Libya an act of terror.  We have seen consistently during the first 3 debates that content about fact checking, Facebook is the preferred way to share those articles.  The top article was from Commentary Magazine.

 

Top Social Moment(s)

No question that the top social moment for the debate was the exchange on Libya at 10:22PM where moderator Candy Crowley even corrected Mitt Romney on quoting Barack Obama.  Many people might think that the “Binders of Women” comment Mitt Romney said would be the top moment, but the buzz from this moment was actually small initially and grew steadily during the rest of the debate.

Click to enlarge.

Coal, Lilly Ledbetter, Memes

Click to enlarge.

The top issues of the debate last night that did not include a binder or Big Bird dealt with energy issues and women’s right to fair pay and whether or not the candidates were telling the truth.

Though the most lasting moment of the night may be the mentions of the word “binder.”

Click to enlarge.

And the winner is …

Click to enlarge.


A Nod to Innovation in Advertising & Marketing from AlwaysOn

AO.OH12.OH100.winner.500AlwaysOn announced their 6th annual OnHollywood 100 winners today, and we’re thrilled to be named in the Advertising and Marketing category! The list identifies global innovators that are developing game-changing technologies and “disrupting the Hollywood establishment and creating viable business models for the digital entertainment marketplace.”

We love helping connect movie studios and Hollywood entertainers with the audiences that will love them most. And, on the heels of being named the most innovative company in advertising data by DataWeek in August, it’s gratifying to have our media solutions for brands acknowledged again.

For more information, our press release is here and more details on the award are here. As always, thanks for being great, thoughtful partners.