Equity Firms Try to Repair Image

Last Updated
7:56 p.m. ET
Source
Associated Press
Key
Democrat
Dark blue
Republican
Dark red
Independent
Yellow

The private-equity industry, bruised by relentless Democratic attacks on Mitt Romney and his stewardship of Bain Capital, has mounted a campaign to repair its reputation.

Instead of a big public-relations effort, the industry is targeting a small group of influential voters: about 70 members of Congress who represent districts in presidential battleground states or who hold key committee positions.

The goal is to show that private-equity investments bolster local employment. The subtext is to dissuade lawmakers from striking down the industry's preferential tax treatment.

"Improving the reputation of any industry under fire within the context of the presidential campaign would ...

CLICK HERE

Copyright 2012 Dow Jones & Company, Inc. All Rights Reserved

This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit

www.djreprints.com

Available to WSJ.com Subscribers