Message Maps
The Military Vaccine Agency hosted workshops that began an intensive process designed to retool, refine and improve program education. This process, formally known as “Message Mapping,” provides consistent, well-thought-out messages, the content foundation for educational products, and is a valuable tool to educate spokespersons on the DoD Anthrax Vaccine Immunization Program (AVIP) & the Smallpox Vaccination Program (SVP).
   

|Anthrax|21Anthrax
 ExpandYour Health and Safety are Our #1 Concerns.
  
  
Healthy troops complete their missions. Vaccines will keep you and your team healthy.
Vaccines have kept troops healthy since the days of George Washington.
Vaccination offers a layer of protection in addition to antibiotics and other measures that is needed for certain members of the Armed forces.
 ExpandThe anthrax vaccine is safe and effective.
  
  
The vaccine is effective: Anthrax vaccine protects people from anthrax infection.
The Vaccine is Safe: Anthrax vaccine is safe, as safe as other vaccines.
 ExpandAnthrax: The threat is real.
  
  
Anthrax is a top choice for use as a biological warfare agent.
Several potential adversaries have worked to develop an offensive biological warfare capability using anthrax.
Anthrax was used as a biological weapon in the United States.
 ExpandVaccination offer a layer of protection in addition to antibiotics and other measures needed for certain members of the Armed Forces
  
  
We protect troops using detection devices, protective gear, antibiotics, and in other ways. But these means of Force Health Protection have their limitations.
Vaccines are one of our best ways to keep you healthy.
Vaccines provide the only round-the-clock protection.