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Bridging the Health Literacy Gap

Health Literacy for Better Public Health

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Select Month: September 2012

Health Literacy Around the World

Categories: International Health Literacy

On September 24, the Institute of Medicine Roundtable on Health Literacy (Roundtable) convened health literacy leaders from the United Nations and a dozen countries to discuss activities and progress around the world.

There was general agreement that educational systems have not provided the majority of people with the literacy skills they need to find, read, listen to, analyze, understand and use health information and access health services. Participants also agreed that health care systems – public and private – are not prepared to address the low levels of health literacy skills in the populations they serve.

Dr. Ilona Kickbusch of Switzerland noted that the population data on health literacy skills show how poorly we have done around the globe with our health promotion programs. According to Dr. Kickbusch, if our health promotion efforts had been more successful, our populations would be better prepared to access and use health information and services. She proposes that people are empowered when they have choice, control and skills. (An audio recording of all the speakers is on the Roundtable page under the webinar link.)

Despite common problems, each country has its own approach to health literacy improvement. In Australia, health literacy work is part of the national Commission on Safety and Quality in Health Care. Canada has a long history of connecting health literacy with health promotion and the public health sector leads the health literacy work. Ireland’s health literacy activities are linked to the country’s adult literacy agency and its efforts to improve the population’s literacy skills not only in health but also in family literacy and workforce readiness.

The U.S. National Action Plan to Improve Health Literacy has influenced some countries’ approaches. For example, Canada’s “inter-sectoral” approach echoes the multi-sectoral approach in the U.S. plan. Participants expressed interest in the U.S. Action Plan as an example of a comprehensive framework for health literacy work.

If you attended the meeting (in person or by webinar), which developments were most interesting to you? If your country wasn’t represented at the meeting, what health literacy activities are happening where you live?

Plain Language is Essential in Public Health Emergencies

Categories: Plain language

This week, Dagny Olivares from CDC’s Emergency Communication team blogs about plain language and public health emergencies.

September is National Preparedness Month. Across the country, it’s a time to take stock of how prepared we are to withstand and respond to emergency situations that affect us, our families, and our communities. At CDC, we make sure that we are prepared to protect the nation’s health from whatever threatens it, be that natural disaster, disease outbreak, or emerging hazard. To do that, we are working to ensure that plain language is a part of our emergency communication planning. Steps we are taking include

  • Training staff to understand and use the principles of plain language when developing and reviewing emergency communication  materials;
  • Prioritizing plain language along with such message characteristics as accuracy, timeliness, and consistency; and 
  • Working with subject matter experts to review our existing emergency materials so that we can make them more understandable and accessible.

The updated  CDC 2012 edition of the Crisis and Emergency Risk Communication (CERC) manual states, “Technical language and jargon are barriers to successful communication with the public. In low-trust, high-concern situations, empathy and caring carry more weight than numbers and technical facts.” Public health professionals must make plain language a core tenet of their emergency and risk communication strategies because people need to be able to understand and act upon health information quickly in times of stress and uncertainty.

What are you doing in your organizations to make plain language a part of your preparedness planning? What challenges are you facing in undertaking that mission? We’d love to hear about your experiences, tips, and lessons learned.

 
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