When it comes to determining the best approaches to the world’s economic and social ills, rational people can, and do, disagree. But there’s one point on which something approaching unanimity has emerged: That private enterprises – companies – must be part of the solutions. So when some big thinkers gathered at this week’s Clinton Global Initiative, the question wasn’t whether companies need to help, but how to make that happen. TIME managing editor Richard Stengel, who moderated Tuesday’s panel on “Creating Value for Business and Society,” made plain the core challenge: That the profit motive is sometimes at odds with the broader interests of society at large.