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Adobe Marketing Cloud /

Adobe AudienceManager

Unlock audience value with relevant data Multisource, data-rich profiles that enhance ad relevance. Download product overview ›

Actionable and optimized audience targeting

Adobe® AudienceManager is the industry’s first data management platform that consolidates audience information from all available sources. It identifies, quantifies, and optimizes high-value target audiences, which can then be offered to advertisers via an integrated, secure, privacy-friendly management system that works across all advertising distribution platforms.

Digital marketing challenges

Adobe AudienceManager manages advertising data to action robust multisource visitor profiles into complex multipartner advertising distribution opportunities. Its enterprise-level technology is a preferred alternative to homegrown systems that are often expensive to build, operate, and maintain.

Solution

Adobe AudienceManager provides the scale, reliability, insight, and performance necessary to power very large digital advertising programs, yielding unparalleled digital advertising relevance to Adobe Marketing Cloud customers.

Resources

Adobe AudienceManager for advertisers product overview

Adobe AudienceManager for advertisers product overview

Download the overview › 

Adobe AudienceManager for publishers product overview

Adobe AudienceManager for publishers product overview

Download the overview ›

  • Benefits
  • Features
  • Improved advertising effectiveness
    Use existing rich audience data as a targeting parameter across multiple campaigns.
  • Enhanced creative and content relevance
    Customize the experience of customers by applying multisource segments to your creative, content management, or landing page optimization solutions.
  • Extended targeting capabilities
    Efficiently combine external profiling data to build look-alike models of your best customers using third-party data attributes.
  • Actionable offline data in advertising campaigns
    Make customer relationship management data and other offline data models actionable online by onboarding users into online segments.

Consolidate and enhance audience profiles

  • First-party data (analytics and registration)
  • Second-party data (strategic partners)
  • Third-party data (data vendors)

Identify and quantify audience segments

  • Segment size estimates (deduped overlap)
  • Segment performance analysis
  • Profile data provider scoring

Enable action profile information and segmentation across any channel

  • Adobe Digital Marketing Suite
  • Creative optimization
  • Demand-side platforms (MediaMath, AppNexus, and others)

Uphold the highest standards of privacy and protection

Learn more about the privacy practices of Adobe AudienceManager.

Adobe AudienceManager

Find out more about Adobe AudienceManager.

Adobe AudienceManager
Contact us
Sales: 877-722-7088
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Best practice guides

A marketer's guide to segment based advertising

How integrating a DMP can help you create a centralized system to deliver successful segment-based marketing.

AudienceManager for publishers product overview

Audience identification, quantification, and delivery to increase ad revenue.

AudienceManager for advertisers product overview

Multisource, data-rich profiles that enhance ad relevance.

View more ›

Digital Marketing Summit 2013

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