The USDA Organic seal. To support their mission to ensure the integrity of products carrying the seal, National Organic Program has reexamined its priorities and refreshed its strategic plan.

Positive brand recognition—having a brand the buyer can trust—is the cornerstone of marketing success.  The same applies to USDA and, more specifically, the USDA organic seal. Since its origination in 2000, the green and white seal for certified organic products has become one of the world’s most recognizable food labels, and the USDA’s National Organic Program (NOP) is serious about protecting what it stands for. Read more »