Social Media Moment Number One: Redesigning USDA

If you’ve been following our favorite Social Media Moments of 2011, you can see we had a lot to choose from. Top on our list isn’t necessarily a social media moment, but is an important moment in our focus on providing better service through web communication. The redesign of USDA.gov in April 2011 was only the beginning of changes we’re making with our web program – USDA agencies are working to redesign their websites in 2012 for a consistent user experience and we consolidated many websites to streamline access to information, making it easier to find information that’s important to you.

We chose this launch because it is a shining example of the platform that we at USDA are working to build and maintain that is relevant and responsive to your needs. This redesign was a collaborative effort with our agencies and based on insights and feedback of our users. Your feedback is important to us, and we want you to be sure that your voice is always heard. Read more »

Secretary’s Column: A New Year For Agriculture

As we enjoy the holiday season, it is a great time to celebrate all that American agriculture has accomplished, and to look ahead to a productive new year.

Our farmers, ranchers and growers make incredible contributions each day to the health and strength of this country.  Thanks to their productivity, Americans spend – on average – less than 10 cents out of every dollar they earn on food.  This is far less than families around the world.  It gives us the freedom and the flexibility to spend on our families and invest in our businesses. Read more »

Football Turf a Source of Protein?

The brand of soy-based turf blanketing the Kansas State Wildcats outdoor stadium qualifies for the USDA Biopreferred program, and is an environmentally-friendly alternative to petroleum-based products. Photo courtesy Kansas State Athletics.

The brand of soy-based turf blanketing the Kansas State Wildcats outdoor stadium qualifies for the USDA Biopreferred program, and is an environmentally-friendly alternative to petroleum-based products. Photo courtesy Kansas State Athletics.

When a Kansas State University football player plants his opponent’s face into the turf, the result may be a better-tasting blend of artificial grass. Turf is not a part of the USDA’s MyPlate recommendations, but defensive ends playing in the Wildcats’ stadium can skip their pre-game soy latte and get their fill during the game instead. Read more »