Market Development Programs
Foreign Market
Development Program
The Foreign
Market Development (FMD) Program, also known as
the Cooperator Program, aids in the creation,
expansion, and maintenance of long-term export
markets for U.S. agricultural products. Under
the program, USDA partners with U.S.
agricultural producers and processors, who are
represented by nonprofit commodity or trade
associations called “cooperators,” to promote
U.S. commodities overseas.
Market Access
Program
The Market Access Program (MAP), formerly the
Market Promotion Program, helps U.S. producers,
exporters, private companies, and trade
organizations finance overseas marketing and
promotional activities such as trade shows,
market research, consumer promotions, technical
assistance, trade servicing, and educational
seminars.
Emerging Markets Program
The Emerging Markets Program (EMP) provides
funding for technical assistance activities to
promote exports of U.S. agricultural commodities
and products to emerging markets.
Quality Samples Program
The Quality Samples Program (QSP) helps U.S.
agricultural trade organizations provide small
samples of their products to potential importers
in emerging markets overseas.
Technical Assistance for Specialty Crops
The Technical Assistance for Specialty Crops
(TASC) Program provides funding to U.S.
organizations for projects that address
sanitary, phytosanitary, and technical barriers
that prohibit or threaten the export of U.S.
specialty crops.
Unified Export Strategy
The Unified Export Strategy (UES) is a single, consolidated application process that U.S. agricultural trade promotion groups use to apply for funding for a variety of FAS market development and export promotion programs.
FAS Market
Development Programs at Work