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How ORISE is Making a Difference

ORISE Responds to H1N1 Outbreak, Provides Media Analysis, Reports and Materials

The increase in confirmed cases of H1N1 prompted national worry and response from the federal government, which required around-the-clock news monitoring, and the development of tailored response materials to assist in combating the virus and educating the public.

As reports of confirmed H1N1 flu cases continued to increase, the Oak Ridge Institute for Science and Education (ORISE) collaborated with the Centers for Disease Control and Prevention’s (CDC) Division of Healthcare Quality and Promotion (DHQP) to prepare communities for an impending public health emergency.

H1N1 map

This map represents the geographic origin or location of daily news articles related to H1N1 flu. The map is generated out of ORISE's Auto-INFORM database, which is an automated data-mining program developed for the CDC that is used to monitor news articles, blogs and Web content. The system codes the information at 100 times the speed of humans and provides summaries and analyses of the content being collected. (Click image for full-sized version)

ORISE's assistance in the fight against H1N1 was not limited to the local stage, as its media monitoring services and use of AutoINFORM (Auto Immunization News FOR Managers)—an automated data-mining program developed for the CDC that is used to monitor news articles, blogs, Twitter and Web content at 100 times the speed of humans— helped keep the CDC up-to-speed on the latest news and media trends.

On average, daily news monitored by AutoINFORM for the CDC picked up around 100 articles, but the number of articles greatly increased with monitoring of H1N1.

On April 24, 2009, AutoINFORM generated less than 500 hits on H1N1, but by April 26, the number had skyrocketed to 6,000.

Data collected were then compiled into daily reports in which the CDC received up-to-the-minute information regarding the H1N1 media coverage to help the agency facilitate timely responses to public concerns.

In addition to the media reports sent to the CDC, ORISE worked with DHQP to tailor previously prepared pandemic flu response materials to address H1N1.

One of those materials, a 911 call center workbook, was shortened from around 200 pages to six pages after a CDC request for a condensed version that could be quickly read by call center staffers.

The workbook addresses potential problems in the event of an emergency, such as call center staff members being sick themselves, or the call center being overwhelmed with calls because of short-staffing.