Chapter 4. Considerations When Choosing a Social Media Product
The choice to use a social media tool should be carefully considered. Think about the target audience and what the ultimate goal of the GSA organization is, and then choose a tool that is suitable to accomplish that goal.
The decision should be made by a person with authority within the Service or Staff Office. If the desired tool is not already listed on Apps.gov as having a GSA-signed Terms of Service Agreement, contract, or other agreement authorizing its use, then work with the appropriate contracting office, the Office of General Counsel, and/or the Center for New Media and Citizen Engagement to obtain the appropriate clearance for GSA to use the specific social media tool. Use caution to avoid accepting the standard "click-through" User Agreement on most websites as they contain provisions that the Federal Government cannot legally accept.
The Office of Management and Budget (OMB) Memorandum M-05-04 advises when information must be on a ".gov", ".mil", or "Fed.us" website. For examples of how others at GSA are using social media go to www.gsa.gov/socialmedia.
