Public Relations & Fundraising Managers
Also called: Public Relations Director, Account Supervisor, Account Executive, Public Relations Manager (PR Manager)
What they do:
Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client; or if engaged in fundraising, plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.
On the job, you would:
- Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
- Write interesting and effective press releases, prepare information for media kits and develop and maintain company internet or intranet web pages.
- Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
Arts and Humanities
Business
Communications
Engineering and Technology
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Basic Skills
Problem Solving
People and Technology Systems
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Verbal
Ideas and Logic
Attention
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People interested in this work like activities that include
leading, making decisions, and business. They do well at jobs that need:
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You might use software like this on the job: Desktop publishing software
Electronic mail software
Graphics or photo imaging software
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You might like a career in one of these industries:
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See more details at O*NET OnLine about public relations and fundraising managers.