Marketing/Advertising

Every once in a while, we come across a car video narrated in a foreign language and subtitled in English. They usually center on foreign-made automobiles, but this latest series of videos comes straight from Detroit. Airing for the first time during's NFL broadcasts, these four commercials for ...

Many people absolutely abhor the car-buying process – especially haggling back-and-forth with a salesman to settle on a price. A 2014 study from Edmunds found that 83 percent of respondents would like to cut negotiating from the purchasing experience, and about 20 percent of them would have ...

With features like lane departure warning, blind spot monitoring and moving object detection bundled into its Safety Shield suite, Nissan touts the Versa Note as among the safer vehicles on the road. And to highlight that, the Japanese automaker has taken its diminutive hatchback Zorbing. Zwhat ...

At this point, making fun of the Lincoln MKC ads starring Matthew McConaughey is getting pretty old, though apparently Lincoln loves it. The commercials have been airing for over a month, but Conan O'Brien, Ellen DeGeneres and even South Park have all taken their swipes at the spots with the ...

Honda is getting ready to launch a new advertising campaign with Fred Savage of The Wonder Years (and The Princess Bride) fame, and in order to get his voice in game shape, Savage is taking to social media to get prepared. More specifically, he's apparently interested in adding some voiceover to ...

Yamaha is already known for making some very well-liked sportbikes with models like the R6 and R1. For 2015, it has one more to add with the YZF-R3, and this cycle is the smallest in the family yet. To build some hype for this little motorcycle, Yamaha grabbed former MotoGP and Superbike racer ...

Ever wonder where automakers get the names for their cars? You're not alone. The sitcom Seinfeld opened Episode 94 – the one where George Costanza buys a Chrysler LeBaron instead of a Volvo – with a bit about nameplates like Integra, Supra and Impreza. Toyota, clearly, is not exempt ...

The larger-than-life ads were plastered on no fewer than 30 trucks spread across Moscow's roads. A sexy mobile advertisement featuring a woman's breasts is being blamed for causing over 500 car crashes in one day. The larger-than-life inadvertent distracted driving ads were plastered on no ...

"I was a Kia K900 driver and fan before we decided to become partners, so I'm really excited to be Kia's first-ever luxury ambassador." – LeBron James LeBron James is taking his talents to Kia. The 10-time NBA all-star has signed on with the Korean automaker as a spokesman for Kia's ...

The pickup market is so competitive that all three major American makers are constantly trying to find a way to prove their product is the best. The new 2015 Ford F-150 is grabbing headlines at the moment by winning awards and posting segment best numbers. But in a new video, Chevrolet is taking ...

You would think that commercial being ridiculed across the Internet would be an advertising executive's worst nightmare, but that's not necessarily the case. At least not when it comes to Lincoln and its latest campaign to promote the new MKC. The campaign features Matthew McConaughey channeling ...

Spend enough time at a hobby while showing skill at it, and there's the possibility of turning the thing you love into a paying job. That's the dream for a lot of people, and it looks like the folks at Vanguard Pictures are hitting the jackpot with their latest video. The team earned their ...

The folks in the ad department for Mercedes-Benz in Europe were certainly being creative when they came up with the company's latest commercial. The bizarre spot is simultaneously an ode to that Patrick Swayze classic Dirty Dancing, a favorite of mom's everywhere, while also being weirdly ...

The Fiat 500 keeps getting bigger. Ron Arad aptly pointed out that much with his special-edition hatchback, but even in its modern incarnation, it just keeps growing: from the three-door hatch to the five-seat 500L, the ruggedized 500L Trekking, the seven-seat 500L Living and now the long-awaited ...

Cadillac is moving swiftly to change up its naming scheme. Barely over a week ago we received our first indication that it was considering a different name its the upcoming flagship sedan previously known as LTS. Then Cadillac not only revealed the model would be called CT6, but announced that it ...

Johan de Nysschen isn't afraid of taking quick, decisive actions, even if they are criticized. Since taking the wheel at Cadillac, he instigated moving the luxury division's base of operations to Manhattan's SoHo neighborhood and introduced a new naming scheme for the future of the brand, like he ...

Lincoln had to have known that when it released its new ad campaign for the new MKC with Matthew McConaughey, it would open itself up to a bit of good old fashioned ridicule. The television commercial was, after all, good for a laugh or two. And true to their mission, talk show hosts haven't ...

Being a valet on the Italian Riviera seems like a pretty sweet gig for a young guy. Not only do you get to watch beautiful people coming and going all day and night, but there's the opportunity to get behind the wheel of a plethora of exotic sports cars. Of course, being responsible for those ...

Whether you love or hate its chiseled, angular lines and spindle grille, the Lexus NX is a big step for the brand as it jumps into the sea of luxury compact crossovers. We've already checked out the new CUV, and to promote its European launch, along with a different nose, Lexus has teamed up with ...

Johan de Nysschen has been at his new post as president of Cadillac for not even three months , but he's already seen two of his most notable accomplishments from his two-year tenure as president of Infiniti matched by Cadillac. The brand has announced that it is relocating its headquarters, and ...