For more information about the findings of the BBG’s recent research on Tibetan media consumption habits, click here. To access the presentation, click here.
BBG Research Series: Tibet Media Use 2012
Word-of-mouth a top source for reliable information
The Broadcasting Board of Governors (BBG) and Gallup invite you to attend the BBG Research Series briefing, Tibet Media Use 2012. The BBG and Gallup will unveil findings on Tibetan sources of news and information from a survey of travelers reached during the Dalai Lama’s recent Kalachakra teachings in Bodhgaya, India, a unique gathering attended by thousands of Tibetans. While 89% of Tibetan travelers surveyed had televisions in their homes, none considered any official media outlet their main reliable news source. Nearly three quarters (74%) say other people are their top source for reliable news. Asked to name up to three sources of news, 94% named word-of-mouth sources, while more respondents mentioned DVDs than official media. Join us to hear speakers address the implications of this and other data.
Speakers will include:
- Bruce Sherman, Director of Strategy and Development, BBG
- William Bell, Research Director, International Broadcasting Bureau
- Rajesh Srinivasan, Ph.D., Principal, Gallup
- Betsy Henderson, Director, Research, Training and Evaluation, Radio Free Asia
The event will include a presentation of the key findings from the study, as well as a methodological overview and a review of historical media trends in Tibet.
Date: Thursday, July 26, 2012
Time: 9:00 a.m. – 10:00 a.m.
Location:
Gallup World Headquarters
The Gallup Building
901 F Street, NW
Washington, D.C. 20004
*Please note the entrance to The Gallup Building is on 9th Street.
This event is on-the-record, and will be recorded for future on-demand webcasting.
Registration:
This event is free, but registration is required. Visit Eventbrite - http://bbggalluptibetmedia.eventbrite.com/ - to register.
For more information, please call the BBG’s Office of Public Affairs at (202) 203-4400 or email pubaff@bbg.gov.
The Broadcasting Board of Governors is an independent federal agency, supervising all U.S. government-supported, civilian international broadcasting, whose mission is to inform, engage and connect people around the world in support of freedom and democracy. BBG broadcasts reach an audience of 187 million in 100 countries. BBG broadcasting organizations include the Voice of America, Radio Free Europe/Radio Liberty, the Middle East Broadcasting Networks (Alhurra TV and Radio Sawa), Radio Free Asia, and the Office of Cuba Broadcasting (Radio and TV Marti).
