Baldrige applicants know that the journey is not about receiving a Presidential Award, although that’s a nice goal. It’s about getting expert feedback on where they are and where they need to be. It’s about having the tools to examine all parts of their management model and improve processes while keeping the whole organization in mind.

The Baldrige journey is about learning how to achieve

Effectiveness
Sustainability
Innovation
World-class results
Integrated processes
Organizational learning
A national network to support and sustain your organization

Be a part of a collective force that is improving American companies, education, health care, and public institutions.

Why Take the Baldrige Journey?

Excellence is a Journey, Not a Destination

Organizations everywhere are looking for ways to effectively and efficiently meet their missions and achieve their visions. Thousands of organizations use the Baldrige Criteria for Performance Excellence to guide their enterprises, improve performance, and get sustainable results. This proven improvement and innovation framework offers your organization an integrated approach to key management areas:

Leadership
Strategic planning
Customer focus
Measurement, analysis, and knowledge management
Workforce focus
Operations focus
Results

Improve Your Performance

The Baldrige Criteria can be adapted to fit your unique challenges and culture and help you evaluate performance, assess where improvements or innovation are most needed, and get results. By taking the Baldrige journey, you become part of a national effort to improve America’s performance and its competitive standing in the world. You can be proud to know that your employees, customers, board members, and other stakeholders are all better off—and that America is better off.

That’s why thousands of organizations of all sizes in every industry use the Baldrige Criteria—and a select group applies for the Malcolm Baldrige National Quality Award (with links to profiles):

Large, Fortune 500 companies, including Boeing Aerospace Support (PDF), The Ritz-Carlton Hotel Company, Caterpillar Financial, and Motorola CGISS
Small businesses, such as PRO-TEC Coating Company (PDF), which provides coated sheet steel to the U.S. auto industry; privately-held MESA Products, Inc. (PDF), which designs and manufactures cathodic protection systems for underground pipelines and tanks; and Branch-Smith, a family-owned, full-service printing company
Large hospitals and hospital systems, like Poudre Valley Health System (PDF) and SSM Health Care and single hospitals like Bronson Methodist Hospital (PDF)
Large and small schools and colleges, such as Iredell-Statesville Schools (PDF), Chugach School District, Richland College (PDF), and Pearl River School District
Nonprofits and government entities, such as the City of Coral Springs (PDF) and U.S. Army ARDEC (PDF)

Take the Journey with Baldrige.

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“I see the Baldrige process as a powerful set of mechanisms for disciplined people engaged in disciplined thought and taking disciplined action to create great organizations that produce exceptional results.”

—Jim Collins, bestselling author of Good to Great: Why Some Companies Make the Leap ... and Others Don’t

Why Take the Baldrige Journey?

Improve Your Performance

Take the Journey with Baldrige.

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