Assistant Secretary of Tourism, Marketing, and Global Branding Lynn Davis Minges
Lynn Minges is the Assistant Secretary of Tourism, Marketing, and Global Branding for the N.C. Department of Commerce and has served in progressive leadership roles within the department for nearly 20 years. In her current role, Minges provides leadership and strategic direction for the state’s tourism, film, sports, and wine industries while directing the state's marketing strategies to position North Carolina as the preferred location for domestic and international business.
Under her leadership, the department has been recognized with over 30 national and international awards for marketing excellence in the areas of advertising, cooperative marketing, website development, niche marketing, international marketing, and publications. And, tourism has grown to become a $17 billion industry, employing nearly 200,000 North Carolinians.
Minges is actively involved in numerous national and regional boards and commissions where she is frequently engaged in the development of policies, strategies, research, and initiatives designed to advance the nation's $1.8 trillion tourism industry.
Minges currently Chairs the National Council of State Tourism Directors and was recently elected Secretary and member of U.S. Travel's Executive Committee. She is a member of the U.S. Tourism Policy Council and Leisure Advisory Council and serves on the Executive Board of Travel South USA. Minges also serves on the Business Advisory Council of the John A. Walker College of Business at Appalachian State University.
Recognized by Triangle Business Journal with their "Outstanding Women in Business Award," Minges is a graduate of both Peace College and North Carolina State University.