2010 Census: Research and Tools

Research

Audience Segmentation Research

Segmenting the Population for the Census 2010 Integrated Communications Campaign [PDF-3MB]
Audience Segmentation for the Census 2010 Communications Campaign: Findings from the 2008 Dress Rehearsal [PDF-184K]
2010 Census AIAN Audience Segmentation and Evaluation [PDF-3MB]
Predicting Return on Investment Across Population Segments in a Social Marketing Campaign [PDF-1MB]
Census Barriers, Attitudes and Motivators Survey (CBAMS) Methodology Report [PDF-8MB]
Messaging to America: Census Barriers, Attitudes and Motivators Survey Results [PDF-4MB]
Census Barriers, Attitudes and Motivators Survey Analytic Report [PDF-14MB]
Using the American Community Survey to Validate and Enhance Population Segmentation for the Census 2010 Integrated Communications Campaign [PDF-4MB]
2010 Census Communications Campaign Creative Copy Testing Summary of Results [PDF-1MB]
2010 Census Communications Campaign Creative Copy Testing (Phase 1) Final Summary Report [PDF-11MB]
2010 Census Communications Campaign Creative Copy Testing (Phase 2) Summary of Results [PDF-102K]
2010 Census Communications Campaign Creative Copy Testing (Phase 2) Final Summary Report [PDF-4MB]

Themes and Creative Expression Research

Website Research

2010 Promotional Website Discovery Recommendations [PDF-11MB]
2010 Census Digital Prototype Usability Results and Insights [PDF-22MB]

Post 2010 Campaign Research

Census Barriers, Attitudes, and Motivators Survey II [PDF-2.3MB]
Census in Schools Research Final Report [PDF-3MB]
2010 National Partnership Research Final Reoprt [PDF-1.7MB]

Tools

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ATTENTION 2010 PLANNING DATABASE USERS:

The 2010 Enhanced Planning Database tool has been removed from the 2010 Census website. The data items contained in the 2010 Enhanced Planning Database are instead available upon request. Please contact the Customer Liaison and Marketing Services Office (CLMSO) at 301-763-4676 . You may also contact Erin Love at 301-763-2034.

Census 2000 Planning Database

Demographics correlated with 2000 mail non-response rates

Introduction and Documentation [PDF-353K]
Data tables [XLS-50MB]

Communications Campaign Plan and Synopsis

Mail Back Participation Rates

Published Daily Rates from March 25 through April 27. DAT files.

March 25 - 5.9 MB
March 26 - 5.9 MB
March 29 - 5.9 MB
March 30 - 5.9 MB
March 31 - 5.9 MB
April 1 - 5.9 MB
April 2 - 5.9 MB
April 5 - 5.9 MB
April 6 - 5.9 MB
April 7 - 5.9 MB
April 8 - 5.9 MB
April 9 - 5.9 MB
April 12 - 5.9 MB
April 13 - 5.9 MB
April 14 - 5.9 MB
April 15 - 5.9 MB
April 16 - 5.9 MB
April 19 - 5.9 MB
April 20 - 5.9 MB
April 21 - 5.9 MB
April 22 - 5.9 MB
April 23 - 5.9 MB
April 26 - 5.9 MB
April 27 - 5.9 MB

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For regional/local level 2010 Census partnership information, please telephone the Census Bureau's Regional Census Center that serves your area. For national level partnership information, please email clmso.2010.census.partners.list@census.gov