From Good to Great
Most of us in the U.S. Fish and Wildlife Service are probably familiar with the Teddy Roosevelt quote: “Do what you can, with what you have, where you are.”
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That saying has a lot in common with Jim Collins’ book Good to Great, in which he studies the common traits of companies that make and sustain the leap from good to great performance.
In the book, Collins urges companies to focus equally on what to do, what not to do and what to stop doing. He believes that most companies focus too much on what to do and ignore what not to do or what they should stop doing. What are you doing based on tradition? What assumptions or processes have you rested on because they were “good enough”?
We can probably all point to things we are doing simply because that’s how we have always done them. And if it worked for “Ding” Darling and Rachel Carson, who are we to change it?
Unfortunately, we can’t rest on our laurels. Our goal remains what it has always been—the conservation of our nation’s fish and wildlife heritage. But we must continue to change and improve how we do that.
Collins warns us in his book that “good is the enemy of great.” We cannot be satisfied with good work. We must always pursue excellence.
Especially now.