August 20, 2009, 04:24 PM
Astroturfing has quickly become a four-letter word used synonymously with cheating by creating a false perception. Accusations of astroturfing find their way into the news (especially here in D.C.) on a regular basis. However, if you examine the strategy and effect of astroturfing, you’ll quickly realize that it is actually just good campaigning and has been used by candidates and organizations for decades to grow actual bases of support.