Search Marketing Strategists
What they do:
Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
On the job, you would:
- Collaborate with web, multimedia, or art design staffs to create multimedia web sites that conform to brand and company visual format.
- Collect and analyze sales data, using web traffic metrics such as page visits, transaction size, link popularity, click-through rates, and cost-per clicks.
- Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.
Knowledge information for this career will be available soon.
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Skills information for this career will be available soon.
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Abilities information for this career will be available soon.
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See more details at O*NET OnLine about search marketing strategists.