Best Practices of Multilingual Websites
| Date: | Tuesday, September 29, 2009 |
| Presenter: | Lee Vann, Captura Group |
On-Demand Webinar
NOTE: Large files will take more time to download
- Best Practices of Multilingual Websites slides (PDF, 3.4 MB, 37 pages)
- Best Practices of Multilingual Websites transcript (PDF, 101.3 KB, 18 pages)
Description
Do you need to build a multilingual online presence and don't know where to start? This webinar will provide strategies for building a business case for multilingual websites and for effectively building, maintaining and marketing foreign language sites. Using the exploding U.S. Hispanic online market as an example, the 2–hour session will cover innovative strategies, best practices and marketing tactics for addressing multilingual markets online. After the webinar, you'll have the tools to make a case and build, maintain, and market a successful website!
What You'll Learn
- Build a business case for developing a multilingual website
- Develop a strategy for your multi–lingual site (especially when there are limited resources and support)
- Choose the right language mix and achieve cultural relevance
- Ensure seamless integration with your existing site
- Manage technical considerations for efficient website maintenance
- Execute out of the box online marketing tactics including social media to reach multi-lingual audiences
Who Should Attend
- Multilingual website managers
- Website managers
- Online content managers
- Key Stakeholders
About the Presenter
Lee Vann was recognized in 2005 by the Interactive Advertising Bureau (IAB) as a pioneer and a leading force in the Hispanic online marketing industry. His career highlights include launching the Hispanic division of a publicly–traded Internet advertising company and founding Captura Group, a leading interactive services firm.
Lee leads Captura Group's research, strategy, and marketing teams to concept, plan, and execute integrated online marketing programs that address the client's critical business issues while delivering a valuable user experience and generating quantifiable results. At Captura Group, Lee has led initiatives for companies such as USA.gov, GobiernoUSA.gov, Allstate Insurance Company, PayPal, GobiernoUSA.gov, Century 21, Ford Motor Company, and many others.
Prior to founding Captura Group, Lee launched L90 Latino, the Hispanic division of the publicly–traded Internet advertising company L90. As the VP of L90 Latino, Lee developed and implemented US Hispanic online marketing initiatives for companies such as Nike, McDonalds, Disney, AT&T Wireless, Verizon, Epson, and Mitsubishi.
Lee holds a B.A. in Economics from the University of California Berkeley and a M.B.A. from the University of Southern California with a concentration E–Commerce.
Content Lead:
DigitalGov University Team
Page Reviewed/Updated: July 25, 2011
